# Courtney Bagby Lupilin

> Courtney Bagby Lupilin is the Los Angeles-based founder and CEO of Little Red Management, established in 2019. After working in internal communications and events at Oracle and at a commercial talent agency, she built a business managing reality-TV personalities and digital creators, focusing on personal branding and social media partnerships.

- **Role:** Founder and CEO at Little Red Management
- **Organizations:** Little Red Management, Oracle
- **Education:** University of Colorado Boulder
- **Known for:** Founded a talent management company specializing in reality-TV personalities and digital creators., Activated partnerships with brands including Disney, Amazon, Nike, Adidas and Hallmark., Built a business described by Forbes in May 2024 as seven figures; no audited revenue was provided.

## Career timeline

- **2015** — Graduated from the University of Colorado Boulder and joined Oracle in San Francisco, working in internal communications and events.
- **2018** — Moved to Los Angeles after three years at Oracle; subsequently worked as an assistant at a commercial talent agency.
- **2019** — Founded Little Red Management at age 25.
- **2023** — Listed as a speaker at Advertising Week New York on a panel about brand passion and influencer partnerships.
- **2024** — Described managing more than 30 clients in an April interview; a May Forbes profile described the firm as a seven-figure business.
- **2026** — Little Red Management announced a partnership with Sigment focused on creator audiences and paid-media measurement.

## Achievements

- Founded a talent management company specializing in reality-TV personalities and digital creators.
- Activated partnerships with brands including Disney, Amazon, Nike, Adidas and Hallmark.
- Built a business described by Forbes in May 2024 as seven figures; no audited revenue was provided.
- Featured by the University of Colorado Boulder Alumni Association and listed as an Advertising Week New York 2023 speaker.

## Latest updates

- **2026-07** — A July 20 announcement by Sigment CEO Josh von Scheiner described a partnership with Little Red Management on creator audience targeting and performance measurement, with a planned rollout at the October 11-15 creator retreat in the Dominican Republic. This records the announcement, not confirmation of the event or results.
- **2025-02** — Publicly recruited a talent coordinator and talent coordinator intern on LinkedIn.

## Links

- Website: https://www.littleredmanagement.com/about
- LinkedIn: https://www.linkedin.com/in/courtneysbagby/
- Twitter/X: https://x.com/courtneylupilin
- Instagram: https://www.instagram.com/courtneylupilin/
- TikTok: https://www.tiktok.com/@courtneylupilin

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Profile page: https://yespress.io/courtney-bagby-lupilin
Published by YesPress — https://yespress.io
Last updated: 2026-10-22