# Corporate Image

> Corporate Image is a Bristol, Tennessee communications agency founded in 1993 by former broadcast journalist Jon Lundberg. It combines public relations, crisis planning, media training and executive communications with the digital marketing, advertising, web, video and design capabilities of its Corporate Marketing division. The result is a regional, relationship-led alternative to hiring several specialist shops, particularly for manufacturers, public entities, health care organizations, law firms, banks, schools and nonprofits that need both planned campaigns and rapid response.

- **Founded:** 1993
- **Headquarters:** Bristol, Tennessee, United States
- **Founders:** Jon C. Lundberg (Founder, President and CEO)
- **Products:** Strategic communications and public relations, Crisis planning and 24/7 response, Media relations and training, Marketing, advertising and measurement, Design, web and production
- **Notable:** Founded in Virginia on March 2, 1993, and relocated to Bristol, Tennessee, in 1995., Named Business of the Year by the Business Journal in 1996, according to a Tennessee General Assembly resolution., Moved into a renovated headquarters at 619 Volunteer Parkway in November 2011 after outgrowing its downtown Bristol space.

## Products & services

- **Strategic communications and public relations** — Audience analysis, communications roadmaps, employee and community relations, governmental and legislative relations, internal and external campaigns, and counsel for leadership teams.
- **Crisis planning and 24/7 response** — Risk-scenario analysis, custom crisis playbooks, stakeholder plans, rapid-response guidance, spokesperson coaching and around-the-clock counsel during active incidents.
- **Media relations and training** — Story development, press outreach, news conferences, interview preparation, media statements, releases, features, columns and story pitches led by a team with newsroom experience.
- **Marketing, advertising and measurement** — Market and competitive analysis, audience targeting, media planning and placement, campaign management, PPC, SEO, social engagement, reputation management and ROI tracking through Corporate Marketing.
- **Design, web and production** — Brand identity, websites and ecommerce, print collateral, newsletters, advertising, trade-show displays, packaging, photography, video and animation produced in house.
- **Executive communications and event support** — Speechwriting, talking points and turnkey coordination for announcements, launches, groundbreakings, board meetings and special events.

## Achievements

- Founded in Virginia on March 2, 1993, and relocated to Bristol, Tennessee, in 1995.
- Named Business of the Year by the Business Journal in 1996, according to a Tennessee General Assembly resolution.
- Moved into a renovated headquarters at 619 Volunteer Parkway in November 2011 after outgrowing its downtown Bristol space.
- Received 12 awards from the Tri-Cities chapter of the Public Relations Society of America in 2018 and six more in 2019.
- Produced a sponsor-recruitment video that the company says helped attract more than $56 million for a charitable fundraiser.
- Built a portfolio spanning national and regional clients, public entities, product launches, websites, annual reports, broadcast spots and events serving crowds as large as 150,000.

## Latest updates

- **2026-09** — Promoted 27-year agency veteran Marty Engle to director of AI and creative services, adding oversight of AI evaluation and integration to his creative leadership role.
- **2026-05** — Expanded dedicated crisis-communications service pages for the Tri-Cities and Charlotte markets, emphasizing custom playbooks, scenario work and 24/7 response.
- **2022-11** — Presented a Working with Media webinar for Public Entity Partners members.

## Links

- Website: https://corporatepr.com
- LinkedIn: https://www.linkedin.com/company/the-corporate-image
- Facebook: https://www.facebook.com/TheCorporateImage/

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Profile page: https://yespress.io/corporate-image
Published by YesPress — https://yespress.io
Last updated: 2026-09-23