# Cornelia Creative

> Cornelia Creative is a New York social creative agency built around a simple observation: branded content travels farther when people want to pass it along. Founded in 2021 by marketers and meme creators, the agency develops meme campaigns, runs organic social channels, and engineers earned-media ideas for consumer brands including Dunkin', Lyft, Chomps, DoorDash, and Sonic. Its clearest proof is Dunkin's 2024 Spidey D campaign, which used no paid media and a production budget below $5,000 to generate more than 2.5 million engagements, 100,000 new followers, and 2.9 billion earned impressions.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Conor Mason (Co-Founder, President & CEO), Molly Fedick (Co-Founder), Kristina Mulle (Co-Founder and Influencer Director), George Resch (Tank Sinatra) (Co-Founder and Meme Creator)
- **Products:** Meme Campaigns, Organic Social, Earned Media
- **Notable:** The 2024 Dunkin' Spider Donut Social Takeover generated more than 700,000 shares, 30,000 comments, 2.5 million engagements, and 100,000 new followers in one week., The same campaign produced a reported 2.9 billion earned impressions, with no paid media and a production budget below $5,000., Dunkin' reported its best-selling year for the Spider Donut, and the leaked holiday menu became the brand's most-liked product launch at the time.

## Products & services

- **Meme Campaigns** — Custom branded creative, media planning across meme-page networks, creator posting, reporting, and analysis.
- **Organic Social** — Always-on channel strategy, brand-voice development, content creation, publishing, and community engagement.
- **Earned Media** — Social and PR concepts designed to generate conversation, sharing, and coverage beyond paid placement.

## Achievements

- The 2024 Dunkin' Spider Donut Social Takeover generated more than 700,000 shares, 30,000 comments, 2.5 million engagements, and 100,000 new followers in one week.
- The same campaign produced a reported 2.9 billion earned impressions, with no paid media and a production budget below $5,000.
- Dunkin' reported its best-selling year for the Spider Donut, and the leaked holiday menu became the brand's most-liked product launch at the time.
- The Spider Donut Social Takeover won Shorty Awards for Meme, GIF & Emojis; Earned Media; and Organic Promotion, plus Gold, Silver, and Audience honors.
- Cornelia's Chomps work established a new social voice and produced the brand's most-engaged post at that time.

## Latest updates

- **2025-10** — Dunkin' and Cornelia brought Spidey D into physical locations, out-of-home placements, in-app surfaces, merchandise, and a million-coffee giveaway; Dunkin' said 2025 Spider Donut sales and social performance surpassed the prior year before Halloween.
- **2025-05** — The 2024 Spidey D campaign received three category wins and additional honors at the 17th Annual Shorty Awards.

## Links

- Website: https://www.corneliacreative.com/
- LinkedIn: https://www.linkedin.com/company/cornelia-creative-agency
- Instagram: https://www.instagram.com/cornelia_creative/

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Profile page: https://yespress.io/cornelia-creative
Published by YesPress — https://yespress.io
Last updated: 2026-09-21