# Corinne Pipitone

> Corinne Pipitone is the New York-based Chief Creative Officer and Executive Vice President of CMM, specializing in beauty and lifestyle communications. Her work spans celebrity fragrances, PR, influencer programs and creative marketing, with documented brand experience including Haus Labs, LolaVie, Ariana Grande and Justin Bieber fragrances.

- **Role:** Chief Creative Officer/Executive Vice President at CMM
- **Organizations:** CMM (Creative Media Marketing), Coburn Communication, Inc.
- **Education:** Marymount Manhattan College
- **Known for:** Named to Women We Admire’s chief creative officer lists in 2024 and 2025., Member of the CMM leadership group named in its 2023 BeautyMatter NEXT Award for Best Public Relations Agency announcement., Member of the leadership trio described by CMM in its September 2026 Leadership Team of the Year finalist announcement.

## Career timeline

- **2005** — The Org reports the start of her career at Coburn Communication, Inc.; the exact progression of job titles is not independently verified.
- **2017** — Named as CMM media contact for Designer Parfums’ Jennifer Lopez fragrance partnership.
- **2019** — Named as CMM Vice President and media contact on Ariana Grande’s THANK U, NEXT fragrance announcement.
- **2023** — Named among CMM’s leadership in the agency’s Best Public Relations Agency award announcement.
- **2024** — Included in Women We Admire’s Top 50 Women Chief Creative Officers list.
- **2025** — Included again in Women We Admire’s chief creative officers list; publicly celebrated Squishmallows fragrance work and four years alongside Haus Labs.
- **2026** — CMM announced a Leadership Team of the Year finalist recognition and described Pipitone’s role in its shared leadership.

## Achievements

- Named to Women We Admire’s chief creative officer lists in 2024 and 2025.
- Member of the CMM leadership group named in its 2023 BeautyMatter NEXT Award for Best Public Relations Agency announcement.
- Member of the leadership trio described by CMM in its September 2026 Leadership Team of the Year finalist announcement.
- Documented brand experience includes Haus Labs, LolaVie, Sol de Janeiro, OLEHENRIKSEN, KVD Beauty, and Ariana Grande and Justin Bieber fragrances.

## Latest updates

- **2026-09** — CMM announced that its leadership team was a BeautyMatter Awards finalist for Leadership Team of the Year, identifying Pipitone as responsible for creative vision and storytelling.
- **2025-10** — The Squishmallows fragrance collection she publicly celebrated launched at Ulta Beauty on October 5, 2025.
- **2025-09** — Publicly marked four years working alongside Haus Labs.

## Links

- Website: https://www.cmmpr.com/team
- LinkedIn: https://www.linkedin.com/in/corinne-pipitone-79566b7

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Profile page: https://yespress.io/corinne-pipitone
Published by YesPress — https://yespress.io
Last updated: 2026-10-06