# Corey duBrowa

> Corey duBrowa is the CEO of Burson and a longtime communications executive whose career has moved through Nike, Ketchum, Waggener Edstrom, Starbucks, Salesforce, Google and BCW. Alongside that corporate work, he spent decades writing music criticism and co-edited a book celebrating the EP. His present project is to make corporate reputation measurable, strategic and visible in the decisions companies make before a crisis arrives.

- **Role:** CEO at Burson
- **Organizations:** Burson, WPP, BCW, Google, Alphabet, Salesforce, Starbucks, Waggener Edstrom, Ketchum, Nike, University of Oregon Foundation, The PR Museum
- **Nationality:** American
- **Education:** Bachelor's degree in journalism; minor in political science, University of Oregon
- **Known for:** Named to the PRWeek Hall of Fame class of 2024., Inducted into the University of Oregon School of Journalism and Communication Hall of Achievement in 2018., Earned six SABRE awards, four PRWeek Global Awards and three PRSA Silver Anvils over his career, according to Burson.

## Career timeline

- **1988-1994** — Worked in Macy's buying organization after graduating from the University of Oregon.
- **1994-1999** — Led employee communications work at Nike, where his communications career began.
- **1999-2000** — Served as a vice president at Ketchum Public Relations.
- **2000-2009** — Held senior leadership roles at Waggener Edstrom, ultimately serving as president.
- **2009-2017** — Led global communications at Starbucks as senior vice president.
- **2017-2018** — Served as executive vice president and chief communications officer at Salesforce.
- **2018-2023** — Led global communications and public affairs for Google and Alphabet.
- **2023-2024** — Became CEO of BCW and joined WPP's executive committee.
- **2024-present** — Became CEO of Burson after WPP combined BCW and Hill & Knowlton under the Burson name.
- **2024** — Co-edited An Ideal for Living: A Celebration of the E.P. and entered the PRWeek Hall of Fame.
- **2026** — Advanced Burson's Reputation Capital work, framing corporate reputation as a measurable economic asset.

## Achievements

- Named to the PRWeek Hall of Fame class of 2024.
- Inducted into the University of Oregon School of Journalism and Communication Hall of Achievement in 2018.
- Earned six SABRE awards, four PRWeek Global Awards and three PRSA Silver Anvils over his career, according to Burson.
- Published more than 1,000 music journalism bylines across outlets including Rolling Stone and GQ.
- Helped lead the launch and integration of Burson following the combination of BCW and Hill & Knowlton.
- Established the Michael T. duBrowa Memorial Scholarship for first-generation advertising and public relations students at the University of Oregon.

## Latest updates

- **2026-08** — Reflected publicly on three years as a CEO, emphasizing balance-sheet fluency, patient decision-making and listening to colleagues who challenge him.
- **2026-07** — Argued that senior communicators must operate as peers in decision-making rather than wait to be briefed after choices are made.
- **2026-02** — Discussed Burson's $7 trillion reputation-economy research and the need to treat reputation as part of business process, not a last-minute crisis response.
- **2026-01** — Discussed Burson's evolving reputation-management model and leadership at the World Economic Forum in Davos.

## Links

- Website: https://www.bursonglobal.com/leaders/global/corey-dubrowa
- LinkedIn: https://www.linkedin.com/in/corey-dubrowa-1330b520
- Twitter/X: https://x.com/coreydu
- YouTube: https://www.youtube.com/watch?v=XhLV3cvXtnw

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Profile page: https://yespress.io/corey-dubrowa
Published by YesPress — https://yespress.io
Last updated: 2026-09-22