# Corey Brundage

> Corey Brundage founded HONK Technologies in 2014 after a frustrating attempt to get help for his fiancée’s disabled car. A repeat founder with a background in software, product management and marketing, he built HONK into a nationwide roadside assistance platform serving motorists and enterprise partners. He was CEO until HONK’s 2026 sale to Frontenac and combination with CurbsideSOS.

- **Role:** Founder at HONK Technologies; CEO until the 2026 transaction
- **Organizations:** HONK Technologies, Fonality, betterSHIFT, KorMethod, SendLove.to, Sentient Systems
- **Education:** George Mason University
- **Known for:** Founded HONK and led it from its 2014 launch through the 2026 transaction., Built a nationwide roadside marketplace serving motorists, towing businesses and enterprise partners., Led HONK during its partnership with Farmers Insurance.

## Career timeline

- **2007** — Identified as Fonality’s director of product management in a company announcement.
- **2008** — Vice president of marketing and product management at Fonality.
- **2013-12** — Difficulty obtaining roadside help for his fiancée’s car inspired HONK.
- **2014** — Founded HONK; nationwide consumer launch announced November 19.
- **2015** — HONK announced $12 million in Series A financing; Brundage discussed nationwide expansion and provider economics.
- **2017** — HONK partnered with Farmers Insurance to provide white-label roadside assistance technology.
- **2020** — Published an article on customer satisfaction, automation, analytics and partner evaluation; appeared on Get Hooked.
- **2026-04** — HONK announced its sale to Frontenac and acquisition of CurbsideSOS; Adam DeWitt became CEO.

## Achievements

- Founded HONK and led it from its 2014 launch through the 2026 transaction.
- Built a nationwide roadside marketplace serving motorists, towing businesses and enterprise partners.
- Led HONK during its partnership with Farmers Insurance.
- Founded ventures including betterSHIFT, KorMethod, SendLove.to and Sentient Systems.

## Latest updates

- **2026-04** — On April 6, HONK announced its sale to Frontenac and combination with CurbsideSOS. The new leadership team included CEO Adam DeWitt and chairman Matt Maloney. Brundage spoke in the announcement as HONK’s founder.

## Links

- LinkedIn: https://www.linkedin.com/in/coreybrundage

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Profile page: https://yespress.io/corey-brundage
Published by YesPress — https://yespress.io
Last updated: 2026-10-24