# COR

> COR is an AI-powered management platform built for creative and professional services firms — advertising agencies, consulting companies, law firms, and IT shops — that need to understand where their time actually goes and whether their projects are making money. By automating time tracking and layering on predictive analytics, COR gives agency leaders real-time visibility into project profitability, team capacity, and billing gaps before they become losses. Founded in 2017 in Silicon Valley by former agency operator Santi Bibiloni and co-founders Jose Gettas and Gabriel Marin, COR serves clients including Havas, Publicis, Ogilvy, Dentsu, and DDB across 35+ countries, with a reported $6.6M ARR and backing from investors including the founders of DoubleClick, Anaplan, MercadoLibre, and Krux.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Santiago Bibiloni (CEO & Co-Founder), Jose Gettas (COO & Co-Founder), Gabriel Marin (CTO & Co-Founder)
- **Team size:** ~180 employees
- **Products:** Project Management, Resource Management, Automated Time Tracking, Profitability Analytics, COR Essentials
- **Notable:** Great Place to Work certified, Named G2 High Performer in project management category, Expanded to 35+ countries including Kenya, Indonesia, India, Italy, Australia, Sweden, Norway, Morocco, Lebanon, and Malaysia

## Products & services

- **Project Management** — Centralized project workflows with task templates, client access portal, and real-time progress visibility for clients and internal teams.
- **Resource Management** — Team capacity planner and booking module that shows real-time workload, prevents overload, and forecasts resource availability for future projects.
- **Automated Time Tracking** — AI-powered timesheet automation that logs hours passively, eliminating manual entry and giving managers accurate data on time invested per project.
- **Profitability Analytics** — Real-time dashboards showing margin by project, client, and service line — with predictive alerts when a project is heading toward a loss.
- **COR Essentials** — Entry-level offering for smaller teams to access core project and time-tracking features at accessible pricing.
- **Consultative Advisory** — Quarterly business reviews with COR analysts that include industry benchmark comparisons to help agencies identify gaps versus peers.

## Achievements

- Great Place to Work certified
- Named G2 High Performer in project management category
- Expanded to 35+ countries including Kenya, Indonesia, India, Italy, Australia, Sweden, Norway, Morocco, Lebanon, and Malaysia
- 114% net revenue retention at time of Series A raise
- 9% month-over-month growth for 6 consecutive months (2021)
- ~80% of customers migrated from horizontal project tools (e.g., Asana, Monday.com) to COR
- Named to SoftwareOne Marketplace
- Hosted inaugural COR Awards ceremony (December 2021)
- Customers report up to 82% increase in billable hours and 25% improvement in profitability

## Latest updates

- **2024-01** — Reported $6.6M ARR and ~115 customers; total funding cited at $14.7M with $40M valuation.
- **2023-01** — Continued global expansion and product development with AI-powered insights and predictive analytics features.
- **2022-01** — Published COR Industry Report revealing that 66% of agencies do not accurately track invested time.
- **2021-12** — Launched inaugural LATAM COR Awards ceremony celebrating agency operational excellence.
- **2021-07** — Announced $6M funding round from ScOp Ventures, Global Founders Capital, State48, and notable unicorn founders.
- **2021-05** — Integrated Microsoft Teams and Jira into the COR platform.

## Links

- Website: https://projectcor.com
- LinkedIn: http://www.linkedin.com/company/join-cor
- Twitter/X: https://twitter.com/corcompany
- Facebook: https://facebook.com/corcompany

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Profile page: https://yespress.io/cor
Published by YesPress — https://yespress.io
Last updated: 2026-05-19