# copyself_xyz

> copyself_xyz is Branko Lukic’s AI and design practice, combining product and interface design, experimental creative frameworks, workshops and speaking. It focuses on preserving individual and team creative judgment through AI. Lukic previously founded NONOBJECT, which Logitech acquired in 2018; the older studio’s projects are career history, not a current copyself_xyz product catalog.

- **Founded:** 2025
- **Headquarters:** Redwood City, United States
- **Founders:** Branko Lukic (Founder; designer and cognitive architect)
- **Team size:** 1 employee listed on the current company LinkedIn page; not independently verified.
- **Products:** AI product and interface design, Copyself Protocol, Vibe Designing, Creative Fingerprint Transmission, Keynotes and collaborative workshops
- **Notable:** Lukic co-founded Logitech’s Creative and Design AI Lab and reports leading AI transformation for 250 designers., Lukic reports more than 30,000 co-cognition experiments; this is a self-reported research count, not an independently measured success rate., Founder’s earlier studio NONOBJECT designed UE BOOM, which received an IDEA Gold award in 2014.

## Products & services

- **AI product and interface design** — Design work across hardware, software and embedded AI, in collaboration with engineering teams.
- **Copyself Protocol** — An experimental framework for carrying a person’s creative identity and decision-making into AI collaboration.
- **Vibe Designing** — Workshops using visual concepts, personal creative fingerprint maps and vibe boards to communicate intent and assess its retention.
- **Creative Fingerprint Transmission** — Research and workshops focused on preserving distinctive individual and team perspectives through AI workflows.
- **Keynotes and collaborative workshops** — Speaking and facilitated learning on AI, creativity and design; includes work with Barry Katz.
- **nonai research gallery** — Public gallery of AI-assisted art and design experiments; concepts should not be treated as commercial hardware.

## Achievements

- Lukic co-founded Logitech’s Creative and Design AI Lab and reports leading AI transformation for 250 designers.
- Lukic reports more than 30,000 co-cognition experiments; this is a self-reported research count, not an independently measured success rate.
- Founder’s earlier studio NONOBJECT designed UE BOOM, which received an IDEA Gold award in 2014.
- Founder coauthored NONOBJECT with Barry M. Katz, published by MIT Press on October 8, 2010.

## Latest updates

- **2026-04** — Lukic presented Perfect Flaw: When Imperfection Becomes Gold at the iF Design Trend Conference in Berlin.
- **2026-03** — Published Human Firmware Update Required, an essay connecting his meditation practice with deliberate AI use.
- **2026-02** — Published an account of an AI narrative-simulation workshop co-led with Barry Katz for 50 Chinese business executives.

## Links

- Website: https://www.brankolukic.com/
- LinkedIn: https://www.linkedin.com/company/brankolukic
- Instagram: https://www.instagram.com/copyself.xyz/

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Profile page: https://yespress.io/copyself-xyz
Published by YesPress — https://yespress.io
Last updated: 2026-09-12