# ConvertMedia

> ConvertMedia was a New York-based advertising technology company that helped publishers sell video advertising on pages without editorial video. Founded in 2008, it developed an outstream video supply-side platform, customizable ad formats and ConvertMedia Studio before Taboola acquired it in 2016. Its technology became part of Taboola’s video and feed offering.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Yoav Naveh (Co-founder and CEO at acquisition), Gil Shiff (Co-founder and general manager), Tomer Afek (Co-founder and former CEO)
- **Products:** Outstream video supply-side platform, Breakthrough Video ad formats, ConvertMedia Studio, Coffee Break Unit, Display mediation platform
- **Notable:** Included among the top 500 companies in the 2016 Inc. 5000 ranking, according to Taboola., Recognized in Red Herring’s Top 100 North America in 2016., Named an EContent Trendsetting Product for 2016.

## Products & services

- **Outstream video supply-side platform** — Connected publishers’ desktop and mobile video advertising placements to programmatic demand.
- **Breakthrough Video ad formats** — Portfolio of publisher video formats including inline, slider and interstitial units. An executive described 15 variants in 2016.
- **ConvertMedia Studio** — Self-service controls for ad placement, size, sound, autoplay, detachability and skipping.
- **Coffee Break Unit** — Desktop screensaver-like video advertising format triggered by inactivity in an active tab, launched with American Media.
- **Display mediation platform** — Earlier SaaS business that preceded the focus on publisher-direct outstream video.

## Achievements

- Included among the top 500 companies in the 2016 Inc. 5000 ranking, according to Taboola.
- Recognized in Red Herring’s Top 100 North America in 2016.
- Named an EContent Trendsetting Product for 2016.
- Acquired by Taboola; transaction closed August 22, 2016.

## Latest updates

- **2021-05** — Taboola’s public transaction filing detailed the 2016 ConvertMedia acquisition and the final earn-out paid in November 2018.
- **2018-11** — Final acquisition earn-out of $12.753 million was fully paid, according to Taboola’s later filing.
- **2017-12** — Taboola described video monetization within Taboola Feed and its New York Daily News implementation.

## Links

- Website: http://www.convertmedia.com
- LinkedIn: https://www.linkedin.com/company/convertmedia/
- Twitter/X: https://twitter.com/ConvertMedia
- Facebook: https://www.facebook.com/ConvertMediaInc

---

Profile page: https://yespress.io/convertmedia
Published by YesPress — https://yespress.io
Last updated: 2026-10-17