# Conversion

> Conversion is a San Francisco AI-native marketing automation platform founded by UC Berkeley dropouts Neil Tewari and James Jiao. Built to replace legacy tools like HubSpot, Marketo and Pardot, it unifies product and CRM data, detects buying signals, and lets teams build personalized, no-code lifecycle campaigns. It serves 4,000+ companies, raised a $28M Series A led by Abstract Ventures in 2025, and is approaching eight-figure ARR.

- **Founded:** 2020
- **Headquarters:** San Francisco, California, United States
- **Founders:** Neil Tewari (Co-Founder & CEO), James Jiao (Co-Founder & CTO)
- **Team size:** ~45 employees
- **Products:** Drag-and-drop email builder, Magic Blocks, Real-time CRM & enrichment sync, No-code lifecycle workflows, Dynamic audience segmentation
- **Notable:** Raised $28M Series A led by Abstract Ventures (July 2025), $30M total raised., Grew to 4,000+ customers and near eight-figure ARR in under two years., Roughly 90% of customers migrated from legacy marketing automation tools.

## Products & services

- **Drag-and-drop email builder** — Brand-compliant email builder that lets marketers design campaigns without code or design dependencies.
- **Magic Blocks** — AI personalization that injects product-usage and firmographic data into messages for contextual, dynamic content.
- **Real-time CRM & enrichment sync** — Two-way syncing that keeps contact, product and CRM data live across the stack.
- **No-code lifecycle workflows** — Visual automation builder for multi-step customer journeys triggered by behavior and buying signals.
- **Dynamic audience segmentation** — Real-time segments built from combined product and CRM data to target the right users at the right moment.

## Achievements

- Raised $28M Series A led by Abstract Ventures (July 2025), $30M total raised.
- Grew to 4,000+ customers and near eight-figure ARR in under two years.
- Roughly 90% of customers migrated from legacy marketing automation tools.
- Founders dropped out of UC Berkeley at 19 and reached eight-figure ARR by their mid-20s.

## Latest updates

- **2025-07** — Announced $28M Series A led by Abstract Ventures to expand the AI-native marketing automation platform.
- **2025-08** — Press coverage positions Conversion as a challenger to legacy automation giants; revenue reported nearing $10M ARR.

## Links

- Website: https://conversion.ai
- LinkedIn: https://www.linkedin.com/company/tryconversion/
- Twitter/X: https://x.com/conversionai
- YouTube: https://www.youtube.com/@tryconversion
- Instagram: https://www.instagram.com/tryconversion/

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Profile page: https://yespress.io/conversion
Published by YesPress — https://yespress.io
Last updated: 2026-06-29