# CONTENTO

> CONTENTO is an Atlanta-based boutique public relations, content and media-training firm founded by Roland Alonzi in 2019. It concentrates on food, beverage, travel and hospitality, pairing senior-level counsel with media relations, crisis communications, reputation work, writing, social content strategy and events. Its most legible advantage is not scale but fit: decades of category experience, a deliberately selective approach to pitching and a founder whose client and journalist relationships overlap with the stories he knows how to place.

- **Founded:** 2019
- **Headquarters:** Atlanta, United States
- **Founders:** Roland Alonzi (Founder and CEO)
- **Team size:** Public records conflict: LinkedIn self-classifies the company as 2-10 people, while the supplied commercial lead record reports 31 employees.
- **Products:** Strategic public relations counsel, Media relations, Media training, Crisis communications and reputation management, Content and social strategy
- **Notable:** Built a portfolio of earned coverage displayed by the company across Food & Wine, Thrillist, Eater Atlanta, Forbes, The New York Times, The Wall Street Journal, USA Today, Condé Nast Traveler, Travel + Leisure and other outlets., Public Madison-Morgan County CVB minutes credit Alonzi with helping secure Southern Living and Travel + Leisure coverage., Georgia Safari Conservation Park, identified by Alonzi as a CONTENTO client, was named to TIME's World's Greatest Places of 2025.

## Products & services

- **Strategic public relations counsel** — Message, positioning and campaign counsel for hospitality, tourism, food and beverage organizations.
- **Media relations** — Story development, targeted pitching and journalist relationship management designed to earn editorial coverage.
- **Media training** — Preparation for interviews, including message discipline and quotable responses.
- **Crisis communications and reputation management** — Communications planning and counsel when an organization faces scrutiny or reputational risk.
- **Content and social strategy** — Social media content strategy, writing, editing and broader content development.
- **Event planning and execution** — Planning and delivery of media-facing or public events.

## Achievements

- Built a portfolio of earned coverage displayed by the company across Food & Wine, Thrillist, Eater Atlanta, Forbes, The New York Times, The Wall Street Journal, USA Today, Condé Nast Traveler, Travel + Leisure and other outlets.
- Public Madison-Morgan County CVB minutes credit Alonzi with helping secure Southern Living and Travel + Leisure coverage.
- Georgia Safari Conservation Park, identified by Alonzi as a CONTENTO client, was named to TIME's World's Greatest Places of 2025.
- Alonzi has worked in travel and tourism communications since 1996 and has represented destinations including Georgia, Colorado, Greater Fort Lauderdale, Lee County and Jamaica during his wider career.

## Latest updates

- **2026-07** — House Beautiful included client-associated New South Motor Inn in a feature on nine notable American roadside hotels.
- **2026-01** — Georgia Trend published a feature on MAD Hospitality's Patisserie on Main with photography credited to Roland Alonzi, CONTENTO.
- **2025-04** — Alonzi discussed media relationships, ROI, hosted trips and pitching in a public interview with travel journalist Sucheta Rawal.
- **2025-03** — Georgia Safari Conservation Park appeared in TIME's World's Greatest Places of 2025.
- **2024-06** — Georgia Safari Conservation Park opened in Madison, Georgia after CONTENTO-supported launch communications.

## Links

- Website: https://www.getcontento.com
- LinkedIn: https://www.linkedin.com/company/contentollc
- Instagram: https://www.instagram.com/getcontento
- Facebook: https://www.facebook.com/contentollc

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Profile page: https://yespress.io/contento
Published by YesPress — https://yespress.io
Last updated: 2026-09-19