# Contentful

> Contentful is an API-first, cloud-native content platform - the company that popularized the 'headless CMS.' Founded in Berlin in 2013, it separates content from presentation so teams can store structured content once and deliver it anywhere: websites, mobile apps, kiosks, smart watches, or AI agents. It serves more than 4,800 brands, including roughly 30% of the Fortune 500, and in June 2026 entered an agreement to be acquired by Salesforce to power the content layer behind Agentforce.

- **Founded:** 2013
- **Headquarters:** Berlin, Germany (with San Francisco, Denver, New York, London, Sydney)
- **Founders:** Sascha Konietzke (Co-founder, former CEO), Paolo Negri (Co-founder, former CTO)
- **Team size:** ~850 employees
- **Products:** Content Management & Delivery APIs, Studio / Experiences, App Framework & Marketplace, AI personalization (via Ninetailed)
- **Notable:** Helped define and popularize the 'headless CMS' category, Grew to serve ~30% of the Fortune 500 and 4,800+ brands, Scaled to roughly 180 billion API calls per month (doubled from ~90B in 2023)

## Products & services

- **Content Management & Delivery APIs** — API-first headless CMS that stores structured content and delivers it via REST and GraphQL to any front end.
- **Studio / Experiences** — Visual, no-code tools that let marketers and editors compose and personalize pages and experiences without engineering.
- **App Framework & Marketplace** — An ecosystem of 20,000+ apps and integrations to extend Contentful and connect it to the rest of the stack.
- **AI personalization (via Ninetailed)** — AI-driven content personalization and experimentation, added through the 2024 acquisition of Ninetailed.

## Achievements

- Helped define and popularize the 'headless CMS' category
- Grew to serve ~30% of the Fortune 500 and 4,800+ brands
- Scaled to roughly 180 billion API calls per month (doubled from ~90B in 2023)
- Built an ecosystem of 20,000+ apps and integrations
- Raised $333M+ across six rounds and reached a $3B valuation
- Agreed to be acquired by Salesforce in June 2026

## Latest updates

- **2026-06** — Salesforce signed a definitive agreement to acquire Contentful to power the content layer behind Agentforce and Customer 360.
- **2024** — Acquired Ninetailed to add AI-driven content personalization and experimentation.
- **2023** — Reported handling roughly 90 billion API calls per month, later doubling toward 180 billion.
- **2021-07** — Closed a $175M Series F led by Tiger Global at a valuation above $3 billion.

## Links

- Website: https://www.contentful.com
- LinkedIn: https://www.linkedin.com/company/contentful
- Twitter/X: https://twitter.com/contentful
- GitHub: https://github.com/contentful
- YouTube: https://www.youtube.com/contentful
- Instagram: https://www.instagram.com/contentful/
- Facebook: https://facebook.com/contentful/

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Profile page: https://yespress.io/contentful
Published by YesPress — https://yespress.io
Last updated: 2026-06-02