# Content Marketing Institute

> Content Marketing Institute is a marketing education, research, media and events business within Informa. Its articles, research, Content Marketing University, certification partnership and Content Marketing World conference help brand and agency teams build audiences and connect content to business goals.

- **Founded:** 2007
- **Headquarters:** New York, United States
- **Founders:** Joe Pulizzi (Co-founder), Pam Kozelka (Co-founder and former head of operations)
- **Products:** ContentMarketingInstitute.com, Content Marketing World, Chief Content Officer, Content Marketing University, CMI x AMA Content Marketing Certification
- **Notable:** The inaugural Content Marketing World drew 660 attendees in 2011, compared with an initial expectation of 100 to 150., Joe Pulizzi reports first reaching $1 million in sales in 2011 and nearly $10 million in 2015., UBM acquired CMI in June 2016; Informa acquired UBM in June 2018.

## Products & services

- **ContentMarketingInstitute.com** — Free editorial guidance, expert contributions, case studies and newsletters on content strategy, creation, operations and measurement. CMI launched in May 2010 after the original business began in 2007.
- **Content Marketing World** — Paid marketing conference with sessions, workshops, networking, sponsorship and on-demand access; first held in Cleveland.
- **Chief Content Officer** — Marketing leadership publication launched in January 2011.
- **Content Marketing University** — Self-paced professional education led by Robert Rose, with core learning sessions and additional expert instruction.
- **CMI x AMA Content Marketing Certification** — Approximately 15 hours of self-paced preparation for the AMA Professional Certified Marketer Content Marketing exam. Published prices: $1,395 for nonmembers and $1,295 for AMA members, before promotions.
- **Original and custom research** — Studies of content and marketing practice, including the 1,015-respondent B2B Content and Marketing Trends: Insights for 2026 report with MarketingProfs and sponsor Storyblok.
- **Content Marketing Awards** — Recognition program and published examples of award-winning strategy, creation, distribution and storytelling.
- **Strategic consulting and training** — Organization-specific advice and education on content-driven marketing.
- **Sponsorship and integrated media programs** — Live and digital events, research sponsorship, thought leadership, webinars and other programs connecting vendors with marketers.

## Achievements

- The inaugural Content Marketing World drew 660 attendees in 2011, compared with an initial expectation of 100 to 150.
- Joe Pulizzi reports first reaching $1 million in sales in 2011 and nearly $10 million in 2015.
- UBM acquired CMI in June 2016; Informa acquired UBM in June 2018.
- CMI reports a community exceeding 215,000 content marketers.

## Latest updates

- **2026-10** — The 2026 Content Marketing World program brought together content marketing and market research; the event site now promotes on-demand access and Nashville for November 2027.
- **2026-08** — CMI named Pace Communications its 2026 Agency of the Year on August 19.
- **2026-08** — Content Marketing World announced the Spark Program offering $100,000 in complimentary All Access Passes, excluding travel and accommodation.
- **2026-04** — CMI explained its 2025 shift from long-running annual benchmarks to thematic research.
- **2025-10** — CMI published its 2026 B2B trends findings from 1,015 marketers, working with MarketingProfs and sponsor Storyblok.

## Links

- Website: https://contentmarketinginstitute.com/
- LinkedIn: https://www.linkedin.com/company/content-marketing-institute/
- Twitter/X: https://twitter.com/cmicontent
- YouTube: https://www.youtube.com/cmi42
- Instagram: https://www.instagram.com/cmicontent/
- Facebook: https://www.facebook.com/ContentMarketingInstitute

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Profile page: https://yespress.io/content-marketing-institute
Published by YesPress — https://yespress.io
Last updated: 2026-10-17