# Conner Sherline

> Conner Sherline is the San Francisco-based founder and CEO of Disco, a commerce media company that helps retailers, consumer brands, and commerce platforms turn transactional moments into personalized discovery. After roles spanning product marketing, sales, and business development at Facebook, Instagram, and Affirm, he founded the company as co-op commerce in 2020 around a simple observation: independent merchants collectively had reach and data, but lacked the infrastructure to use them together. Disco has since raised a $20 million Series A, expanded from post-purchase cross-selling into a broader commerce media network, and adopted an AI-first product-building model that Sherline discusses publicly in unusually practical detail.

- **Role:** Founder and CEO at Disco
- **Organizations:** Disco, Affirm, Facebook, Instagram, JACK GROUP, Mashable
- **Education:** Marketing, Southern Methodist University
- **Known for:** Founded Disco, originally called co-op commerce, in 2020., Raised a $20 million Series A led by Felicis Ventures in 2022, bringing announced funding at the time to $26 million., Built Disco from a post-purchase cross-sell product into a commerce media network serving brand, retail, and platform partners.

## Career timeline

- **2011** — Started JACK GROUP, a consultancy focused on growth marketing and product development for technology companies.
- **2013** — Graduated from Southern Methodist University and moved to New York; returned to a paid role at Mashable.
- **2013-2018** — Worked at Facebook in New York across chief of staff, sales, business development, and product marketing roles, including work connected to Instagram and Dynamic Ads.
- **2018** — Moved to San Francisco and joined Affirm, leading B2B2C product marketing for payment, lending, and marketing products.
- **2020** — Left Affirm to start co-op commerce, a network and technology platform for independent brands.
- **2022** — Renamed the company Disco and announced a $20 million Series A led by Felicis Ventures.
- **2024** — Reported Disco’s first $1 million-plus monthly revenue milestone after improvements to attribution, ranking, formats, and its auction product.
- **2025** — Expanded Disco’s commerce media distribution through partnerships including Gopuff and Mindbody.
- **2026** — Disco reported 137% year-over-year revenue growth and expanded its enterprise suite with DiscoBeat and DiscoMix.

## Achievements

- Founded Disco, originally called co-op commerce, in 2020.
- Raised a $20 million Series A led by Felicis Ventures in 2022, bringing announced funding at the time to $26 million.
- Built Disco from a post-purchase cross-sell product into a commerce media network serving brand, retail, and platform partners.
- Reported Disco’s first month above $1 million in revenue in late 2024.
- Led Disco as it reported 137% year-over-year revenue growth in May 2026.
- Held cross-functional roles spanning product marketing, sales, business development, and chief-of-staff work at Facebook and Instagram before joining Affirm.

## Latest updates

- **2026-07** — Disco announced a Refundly partnership using its React SDK to place personalized commerce offers in the refund-tracking experience.
- **2026-05** — Disco reported 137% year-over-year revenue growth and introduced DiscoBeat and DiscoMix for embedded and multi-format commerce media.
- **2025-09** — Announced a partnership with Mindbody to bring personalized product discovery into post-booking and transactional experiences.
- **2025-08** — Announced Disco’s expansion beyond its DTC roots through an AI-powered post-purchase offers partnership with Gopuff.

## Links

- Website: https://disconetwork.com
- LinkedIn: https://www.linkedin.com/in/connersherline
- Twitter/X: https://x.com/connersherline

---

Profile page: https://yespress.io/conner-sherline
Published by YesPress — https://yespress.io
Last updated: 2026-08-18