# Connatix

> Connatix is a publisher-focused video technology and advertising company founded by David Kashak and Oren Stern in 2014. Its player, ad server, exchange and contextual intelligence connect editorial video with advertising demand. It merged with JW Player in October 2024; the combined business rebranded as JWX in December 2025 and now also offers AI content transformation and social distribution.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** David Kashak (Co-founder and former CEO; chairman of the merged business), Oren Stern (Co-founder and COO of Connatix)
- **Products:** Integrated video player, ad server and exchange, Video Marketplace, Deep Contextual, Video and Data Intelligence, JWX Content Hub
- **Notable:** FanGraphs case study reports 47% growth in total ad revenue following demand, placement and viewability changes., General Motors contextual campaign case study reports 77% video completion and 70% viewability., Connatix partnered with Axel Springer in 2023.

## Products & services

- **Integrated video player, ad server and exchange** — Publisher video delivery and advertising monetization, with programmatic demand connections and performance reporting.
- **Video Marketplace** — A library of videos for publishers, including dynamically updated sports and financial content.
- **Deep Contextual** — AI-based analysis of audio, text, metadata and visuals for contextual advertising categories and brand suitability decisions; opened to all advertising partners in June 2022 after earlier testing.
- **Video and Data Intelligence** — Combines player engagement, contextual analysis and predictive audience targeting for video campaigns.
- **JWX Content Hub** — Successor platform connects a unified video library with transformation, social distribution, engagement and advertising revenue reporting.
- **JWX Studio** — AI-assisted transformation of existing editorial assets, expanded by the Aug X Labs acquisition.
- **QuantumPath by JWX** — Campaign planning, governance and monitoring across demand-side platforms through an orchestration layer.
- **Live and on-demand streaming** — JW Player capabilities added through the merger, including delivery, media management, analytics, security and monetization.

## Achievements

- FanGraphs case study reports 47% growth in total ad revenue following demand, placement and viewability changes.
- General Motors contextual campaign case study reports 77% video completion and 70% viewability.
- Connatix partnered with Axel Springer in 2023.
- Merged with JW Player in October 2024.
- Successor JWX launched Content Hub in August 2026.

## Latest updates

- **2025-12** — JWP Connatix rebranded as JWX on December 9.
- **2026-01** — JWX announced its acquisition of Aug X Labs on January 15, adding Augie Studio technology; terms undisclosed.
- **2026-04** — JWX announced the acquisition of True Anthem on April 15; a later Content Hub announcement dates the acquisition to March.
- **2026-08** — JWX launched Content Hub on August 20, integrating transformation, distribution, engagement and monetization.

## Links

- Website: https://jwx.com/
- LinkedIn: https://www.linkedin.com/company/connatix/
- Twitter/X: https://twitter.com/connatix
- Instagram: https://www.instagram.com/jwxofficial/
- Facebook: https://facebook.com/Connatix/

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Profile page: https://yespress.io/connatix
Published by YesPress — https://yespress.io
Last updated: 2026-10-05