# Confido

> Confido sells a connected software platform for consumer packaged goods brands, linking retailer payments, deductions, trade promotions, sales analytics, forecasting and supply planning. The New York company says more than 250 brands use it and announced a $55 million Series B in September 2026.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Justin Hunter (Co-founder and CEO), Kara Holinski (Co-founder and CTO)
- **Products:** Cash Application, Deductions Management and Auto-Disputes, Trade Promotion Management, Sales Forecasting, Demand and Supply Planning
- **Notable:** Announced a $55 million Series B in September 2026, bringing company-reported total funding to $77 million., Says more than 250 CPG brands plan over $30 billion in retail sales on the platform., Acquired CPG analytics company Muffin Data in 2025.

## Products & services

- **Cash Application** — Collects remittance documents, extracts payment data, matches invoices and synchronizes with accounting systems.
- **Deductions Management and Auto-Disputes** — Classifies retailer deductions, links backup and promotions, routes approvals and files disputes.
- **Trade Promotion Management** — Plans promotions and tracks budgets, actual deductions and performance.
- **Sales Forecasting** — Builds connected shipment and consumption forecasts using retail and invoice data.
- **Demand and Supply Planning** — Connects demand forecasts with supply and production decisions.
- **Sales Analytics / Muffin Data** — Consolidates retailer and distributor sales data for reporting and analysis.

## Achievements

- Announced a $55 million Series B in September 2026, bringing company-reported total funding to $77 million.
- Says more than 250 CPG brands plan over $30 billion in retail sales on the platform.
- Acquired CPG analytics company Muffin Data in 2025.
- Every Man Jack reported more than 4,000 hours and roughly $325,000 in annual labor and direct-expense savings.
- DUDE Wipes reported $300,000 in avoided headcount cost over its partnership.

## Latest updates

- **2026-09** — Raised $55 million Series B led by Insight Partners.
- **2026-09** — Published customer case studies with Every Man Jack and Idahoan Foods.
- **2026-07** — Published DUDE Wipes case study reporting $300,000 in avoided headcount cost.
- **2025-10** — Acquired sales analytics company Muffin Data.

## Links

- Website: https://www.confidotech.com/
- LinkedIn: https://www.linkedin.com/company/confidotech
- Twitter/X: https://x.com/confidotech
- YouTube: https://www.youtube.com/@confidotech

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Profile page: https://yespress.io/confido
Published by YesPress — https://yespress.io
Last updated: 2026-09-29