# ConcentricLife

> ConcentricLife is a New York-born healthcare marketing agency that joined health, rare-disease, wellness, experience-design and commercial-strategy specialists around a single premise: a drug brand has to work across the whole patient journey, not merely inside an ad campaign. Founded in 2002, recombined as ConcentricLife in February 2023 and acquired by Accenture Song for $245 million that October, the agency has worked on launches and campaigns for brands including Wegovy, Tzield, Xywav and IBSRELA. Its model now feeds into Accenture Song Life, a broader life-sciences group spanning strategy, creative, medical, data, technology and operations.

- **Founded:** 2002
- **Headquarters:** New York, United States
- **Founders:** Ken Begasse Jr. (Co-founder and former CEO; Managing Director, Accenture Song Life), Michael Sanzen (Co-founder and creative lead)
- **Products:** Brand and commercial strategy, Creative and brand marketing, Experience design and engagement, Medical communications and education, Furnace Studios production
- **Notable:** Sold by Stagwell to Accenture for $245 million in cash on October 31, 2023; Stagwell reported a $94.5 million pre-tax accounting gain., Added more than 270 healthcare marketing specialists to Accenture Song at acquisition., Reported 8% revenue growth, 20 active business clients and 40 brand-product accounts in its 2023 PharmaLive profile.

## Products & services

- **Brand and commercial strategy** — Pre-commercial planning, market development, positioning, launch strategy, stakeholder and regulatory affairs, and market-access thinking for life-sciences brands.
- **Creative and brand marketing** — Brand development, campaign concepts, direct-to-patient and healthcare-professional communications, content and launch execution.
- **Experience design and engagement** — Patient, caregiver and HCP journey design spanning digital, social, omnichannel, CRM and customer engagement.
- **Medical communications and education** — Scientifically grounded medical content, education and translation of complex clinical material for professional and patient audiences.
- **Furnace Studios production** — In-house design, branding, retouching, UX/UI, development, AR/VR, photography and video production.
- **Data, analytics and AI-enabled activation** — Insight generation, measurement, optimization and, within Accenture Song Life, always-on content and activation supported by AI and global delivery teams.

## Achievements

- Sold by Stagwell to Accenture for $245 million in cash on October 31, 2023; Stagwell reported a $94.5 million pre-tax accounting gain.
- Added more than 270 healthcare marketing specialists to Accenture Song at acquisition.
- Reported 8% revenue growth, 20 active business clients and 40 brand-product accounts in its 2023 PharmaLive profile.
- Won nine Agency of the Year recognitions during the first 21 years of the Concentric Health Experience lineage.
- The Wegovy 'This Is Me' launch spot reached 90% brand recall after one viewing; the integrated campaign recorded nearly 13 million impressions in three days and averaged more than 30,000 site visits per day in its first month.
- Named an MM+M Best Place to Work in 2023; Ken Begasse Jr. received the 2024 Med Ad News Industry Person of the Year and MM+M Pinnacle honors.
- The 2025 'Power of We' campaign won PM360 Trailblazer gold for Video/TV, while 'Check Before You Inject' earned PM360 silver and MM+M gold in cited categories.
- By 2026, the expanded Accenture Song Life group reported 13 industry awards from the prior year and nearly 450 practitioners across the United States and United Kingdom.

## Latest updates

- **2026-06** — ConcentricLife announced a Med Ad News Manny Award for Best Launch Campaign for Wegovy Live Lighter.
- **2026-04** — A PharmaLive profile presented the integrated business as Accenture Song Life, bringing ConcentricLife together with Bionest, Boomerang and Health Unlimited in a nearly 450-person model.
- **2025-10** — ConcentricLife reported PM360 and MM+M wins for Novo Nordisk's 'Power of We' and 'Check Before You Inject' work and Ardelyx's IBSRELA 'Flip the Script' sales tool.
- **2025-04** — The agency said the expanded Accenture-linked group had reached nearly 450 practitioners across the U.S. and U.K., supported by Accenture's broader healthcare network.
- **2024-06** — Novo Nordisk launched the national 'Power of Wegovy' campaign, built around diverse patient stories and collective support.
- **2024-04** — Ankit Vahia joined as chief strategy officer, bringing brand, behavior, medical, analytics, AI, data and commercial strategy under a connected remit.

## Links

- Website: https://concentric.life/
- LinkedIn: https://www.linkedin.com/company/concentric/
- Twitter/X: https://twitter.com/ConcentricHX
- Instagram: https://www.instagram.com/concentric.life/
- Facebook: https://www.facebook.com/ConcentricHX

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Profile page: https://yespress.io/concentriclife
Published by YesPress — https://yespress.io
Last updated: 2026-09-24