# Conceive

> Conceive is a New York-based virtual fertility company that acts as an always-on care layer wrapped around the fertility and pregnancy journey. Founded in 2021 by Lauren Berson after her own three-year struggle with infertility, it pairs 24/7 nurse and coach support with cohort-based community and evidence-based education. Members reach a real person - a nurse, coach, or dietitian - in minutes rather than waiting weeks for a clinic callback, and the company sells both direct-to-consumer subscriptions and a B2B layer to fertility clinics.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Lauren Berson (Founder & CEO)
- **Team size:** ~39 employees
- **Products:** Conceive Plus, Conceive Premium, Fertility testing & guidance, Community cohorts, Clinic partnership layer (B2B)
- **Notable:** Raised a $3.7M seed round led by Kindred Ventures in 2022, Reports 61% of members conceive within six months, Reports 80% reduction in member anxiety

## Products & services

- **Conceive Plus** — Subscription starting at $43/month with personalized fertility coaching, 24/7 text support from nurses, coaches and dietitians, expert-reviewed educational content, and referrals to fertility specialists.
- **Conceive Premium** — Subscription starting at $116/month adding monthly 1:1 video calls with healthcare professionals, virtual expert-led events, community access, and member-only sessions.
- **Fertility testing & guidance** — At-home and partner fertility testing with personalized, evidence-based interpretation and next-step planning.
- **Community cohorts** — Curated peer groups of 8-10 members matched by journey stage and location for support and shared experience.
- **Clinic partnership layer (B2B)** — An integrated care layer sold to fertility clinics that reports 5x ROI, ~40% faster treatment initiation, and sub-8-minute response times.

## Achievements

- Raised a $3.7M seed round led by Kindred Ventures in 2022
- Reports 61% of members conceive within six months
- Reports 80% reduction in member anxiety
- Built a majority-female, 42% BIPOC cap table backed by founders of Natalist, Tia, Forward, Cityblock, Pillpack and Dia&Co
- Response times under 8 minutes for member questions

## Latest updates

- **2022-04** — Launched public beta and announced a $3.7M seed round led by Kindred Ventures.
- **2024-08** — Most recent reported fundraise, bringing total funding to roughly $4.93M.

## Links

- Website: https://weconceive.com
- LinkedIn: http://www.linkedin.com/company/weconceive
- Twitter/X: https://twitter.com/conceive
- Instagram: https://www.instagram.com/weconceive
- Facebook: https://www.facebook.com/weconceive
- TikTok: https://www.tiktok.com/@weconceive

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Profile page: https://yespress.io/conceive
Published by YesPress — https://yespress.io
Last updated: 2026-07-06