# communications 21

> communications 21 is an Atlanta-based, woman-owned integrated marketing, public relations and digital agency founded by Sharon Goldmacher in 1992. It acts as an outsourced or complementary communications team for businesses, nonprofits and public organizations, combining media relations, campaigns, events, brand work, websites, social media, content, advertising and measurement. Its most revealing work favors practical substitutions over fashionable purchases - including a $5,000 mobile-first web channel for the Atlanta Jazz Festival when conventional apps were quoted at $15,000 to $85,000 or more.

- **Founded:** 1992
- **Headquarters:** Atlanta, United States
- **Founders:** Sharon L. Goldmacher (Founder, President & CEO)
- **Products:** Digital marketing, Public relations, Integrated marketing, Event marketing and management, Be Heard
- **Notable:** Passed 100 industry awards in 2025, with recognition from IABC, PRSA, AMA Atlanta, MarCom and the Bulldog Awards., Won the DeKalb Chamber Stargazer award for Small Business Start-Up of the Year within its first two years., Created what it describes as the NCAA's first integrated marketing, PR and interactive communications plan for a Men's Final Four host city in 2013.

## Products & services

- **Digital marketing** — Email marketing, websites, social media, video, blogging, paid social, virtual events, mobile channels, SEO and online advertising, with performance monitoring.
- **Public relations** — Media relations, crisis communications, influencer work, media and speaker training, speaking opportunities, media tours, monitoring and communications tool kits.
- **Integrated marketing** — Research-led campaigns, brand development, public engagement, collateral, promotions, contests, communications audits and compact one-page plans.
- **Event marketing and management** — Planning, promotion, on-site communications and audience engagement for civic, cultural and corporate events.
- **Be Heard** — Customized media and speaker training using message development, mock interviews, video feedback, delivery coaching and difficult-question practice.

## Achievements

- Passed 100 industry awards in 2025, with recognition from IABC, PRSA, AMA Atlanta, MarCom and the Bulldog Awards.
- Won the DeKalb Chamber Stargazer award for Small Business Start-Up of the Year within its first two years.
- Created what it describes as the NCAA's first integrated marketing, PR and interactive communications plan for a Men's Final Four host city in 2013.
- Helped the 2013 Atlanta Men's Final Four draw nearly 150,000 game attendees and more than 100,000 visitors, with an estimated $110 million economic impact.
- Generated 298,388,330 media impressions for the 2019 Atlanta Jazz Festival, 198% above its 100 million target.
- Helped the Atlanta Botanical Garden exceed 28 million media impressions while attendance rose 11% and membership sales rose 19% during the Henry Moore exhibition campaign.
- WBENC- and WOSB-certified woman-owned business.

## Latest updates

- **2026-06** — Announced Lauren Fitzgerald as its 2026 summer intern.
- **2026-05** — Published the May 2026 issue of its quarterly c21 communicator newsletter.
- **2026-02** — Announced Sloan Salinas as its 2026 spring intern.
- **2025-09** — Announced that the agency had earned more than 100 industry awards since 1992.
- **2025-09** — Promoted Sydney Garde to senior account manager.

## Links

- Website: https://www.c21pr.com/
- LinkedIn: https://www.linkedin.com/company/communications-21/
- Twitter/X: https://x.com/c21pr
- YouTube: https://www.youtube.com/@c21pr
- Bluesky: https://bsky.app/profile/c21pr.com
- Instagram: https://www.instagram.com/c21_pr/
- Facebook: https://www.facebook.com/c21pr
- TikTok: https://www.tiktok.com/@c21pr

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Profile page: https://yespress.io/communications-21
Published by YesPress — https://yespress.io
Last updated: 2026-09-21