# Commerce

> Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.

- **Founded:** 2009
- **Headquarters:** Austin, Texas, United States
- **Founders:** Eddie Machaalani (Co-founder (BigCommerce)), Mitchell Harper (Co-founder (BigCommerce))
- **Team size:** ~1,100 employees
- **Products:** BigCommerce, Feedonomics, Makeswift, BigCommerce Payments (powered by PayPal)
- **Notable:** Grew from a 2009 Sydney startup into a publicly traded, Nasdaq-listed commerce company., Completed IPO on Nasdaq in August 2020., Acquired Feedonomics (2021) and Makeswift (2022) to build a multi-product ecosystem.

## Products & services

- **BigCommerce** — Flexible, open SaaS ecommerce platform and 'operating system for merchants' emphasizing speed, scalability, headless/composable architecture, and support for both B2B and B2C selling.
- **Feedonomics** — AI-powered product-data optimization and multi-channel syndication platform that formats and distributes product feeds across marketplaces, ad networks, and emerging AI answer engines. Acquired by BigCommerce in 2021.
- **Makeswift** — Visual, no-code storefront and page builder enabling teams to create personalized, composable digital experiences on top of the commerce stack. Acquired by BigCommerce in 2022.
- **BigCommerce Payments (powered by PayPal)** — Integrated payments offering giving merchants a native checkout and payments experience within the platform.

## Achievements

- Grew from a 2009 Sydney startup into a publicly traded, Nasdaq-listed commerce company.
- Completed IPO on Nasdaq in August 2020.
- Acquired Feedonomics (2021) and Makeswift (2022) to build a multi-product ecosystem.
- Rebranded to Commerce and moved to Nasdaq ticker CMRC on August 1, 2025.
- Powers 60+ of the Top 2000 US online retailers with $4.1B+ in combined annual sales.

## Latest updates

- **2025-07** — BigCommerce launches Commerce as the parent brand of BigCommerce, Feedonomics and Makeswift on July 31, 2025.
- **2025-08** — Corporate name becomes Commerce.com, Inc.; stock begins trading on Nasdaq under ticker CMRC (previously BIGC) on August 1, 2025.
- **2025-08** — CEO Travis Hess details the rebrand and the company's 'agentic commerce' strategy in interviews, emphasizing AI answer engines like ChatGPT and Perplexity.
- **2025-09** — Commerce introduces BigCommerce Payments powered by PayPal.

## Links

- Website: https://www.commerce.com
- LinkedIn: https://www.linkedin.com/company/poweredbycommerce
- GitHub: https://github.com/bigcommerce
- YouTube: https://www.youtube.com/user/bigcommerce
- Facebook: https://www.facebook.com/poweredbycommerce/

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Profile page: https://yespress.io/commerce
Published by YesPress — https://yespress.io
Last updated: 2026-07-21