# Colton Pace

> Colton Pace is the co-founder and CEO of Ownwell, an Austin-based proptech company that helps property owners lower the cost of real estate ownership by appealing over-assessed property taxes. A former asset manager who oversaw billions for wealthy families, Pace built Ownwell in 2020 to give everyday homeowners the same optimization tools that sophisticated investors use. The company has processed more than 1 million appeals, saved customers over $400 million, and raised a $50 million Series B in early 2026.

- **Role:** Co-Founder & CEO at Ownwell
- **Organizations:** Ownwell, Vulcan Capital
- **Nationality:** American
- **Education:** Master of Business Administration (MBA), UCLA Anderson School of Management
- **Known for:** Co-founded and scaled Ownwell to more than 500,000 customers, Ownwell has processed over 1 million property tax appeals, Saved homeowners more than $400 million in property taxes

## Career timeline

- **pre-2020** — Worked as an investor and asset manager, including at Vulcan Capital, managing billions across venture capital and real estate; early backer of Redfin, Uber and Spotify
- **2020** — Co-founded Ownwell with Joseph Noor after meeting at UCLA
- **2021** — Ownwell launched to customers, handling the property tax appeal process end to end
- **2022** — Raised $5.75 million seed round led by First Round Capital; expanded into Houston
- **2026** — Announced $50 million financing ($30M Series B equity plus $20M debt), co-led by Alpha Edison and Mercato Partners

## Achievements

- Co-founded and scaled Ownwell to more than 500,000 customers
- Ownwell has processed over 1 million property tax appeals
- Saved homeowners more than $400 million in property taxes
- Grew Ownwell to profitability while maintaining 100%+ annual growth
- Raised roughly $74 million in total funding across seed, Series A and Series B
- Expanded operations to roughly a dozen US states

## Latest updates

- **2026-02** — Ownwell announced $50 million in financing, including a $30 million Series B equity round and $20 million in debt, co-led by Alpha Edison and Mercato Partners, to fund a national property tax appeal offering.

## Links

- Website: https://ownwell.com
- LinkedIn: http://www.linkedin.com/in/coltonpace
- Twitter/X: https://twitter.com/OwnwellOfficial
- YouTube: https://www.youtube.com/watch?v=2rbYs-3JtUk
- Instagram: https://www.instagram.com/ownwellofficial/
- Facebook: https://facebook.com/OwnwellOfficial

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Profile page: https://yespress.io/colton-pace
Published by YesPress — https://yespress.io
Last updated: 2026-07-22