# Colony

> Colony is an independent brand strategy and design studio founded in 2015 by Adam Renfree and Adam Nathanson. From Los Angeles, it works as a senior-led creative partner for founders, growth companies, and established brands at pivotal moments, combining positioning, identity, packaging, digital design, campaigns, and ongoing activation. Its best evidence is not a house style but a repeated method: isolate the product truth, make it legible, and build a system that can survive the shelf, the screen, and the next stage of growth.

- **Founded:** 2015
- **Headquarters:** Los Angeles, United States
- **Founders:** Adam Renfree (Co-founder, Managing Director & Partner), Adam Nathanson (Co-founder, Creative Director & Partner)
- **Products:** Strategic Clarity, Creative Impact, Market Momentum
- **Notable:** Company-reported work with 270 partners across startups, established brands, and category leaders., Company-reported $2 billion in merger and acquisition value across businesses it has partnered with; this is portfolio exposure, not a claim that design caused the transactions., A roughly decade-long continuing relationship with Spindrift, according to both Colony and Spindrift founder Bill Creelman.

## Products & services

- **Strategic Clarity** — Research, positioning, audience insight, competitive analysis, brand architecture, naming, messaging, go-to-market strategy, and ideation sprints.
- **Creative Impact** — Visual and verbal identity, packaging, digital and ecommerce design, art direction, campaigns, collateral, and brand guidelines.
- **Market Momentum** — Activation, digital marketing, social content, retail marketing, partnerships, PR and influencer work, events, and growth optimization.

## Achievements

- Company-reported work with 270 partners across startups, established brands, and category leaders.
- Company-reported $2 billion in merger and acquisition value across businesses it has partnered with; this is portfolio exposure, not a claim that design caused the transactions.
- A roughly decade-long continuing relationship with Spindrift, according to both Colony and Spindrift founder Bill Creelman.
- TRUFF reports more than 10 million bottles sold and distribution in more than 20,000 retail locations after Colony helped establish its identity and packaging.
- Loonen reached national retail distribution shortly after launch and won recognition from The Dieline for packaging created with Colony.
- Work has been covered by The Dieline, Fast Company, Forbes, Food & Wine, Hypebeast, Highsnobiety, and other design and business publications.

## Latest updates

- **2026-09** — Published a sharpened company and approach narrative built around 'Momentum by design,' with a three-part framework spanning strategic clarity, creative impact, and market momentum.
- **2026-09** — Published an essay arguing that rebrands cannot fix weak products, distribution problems, or broken customer experiences - and that sometimes the right recommendation is to leave a brand alone.
- **2026-09** — Published its position on AI: use it to accelerate research and exploration, but treat point of view and human judgment as the scarce advantage.
- **2026-01** — The Dieline featured Colony's identity and packaging work for plastic-free bottled-water brand Loonen.
- **2025-12** — Celebrated non-alcoholic beverage client NOWADAYS being named a BevNET 2025 Rising Star.

## Links

- Website: https://www.madebycolony.com/
- LinkedIn: https://www.linkedin.com/company/madebycolony/
- Instagram: https://www.instagram.com/madebycolony/

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Profile page: https://yespress.io/colony
Published by YesPress — https://yespress.io
Last updated: 2026-09-24