# Collectively

> Collectively is a creator-marketing agency and technology-enabled services business that designs, casts, executes and measures influencer programs for large brands. Founded in 2013 by Ryan Stern and Alexa Tonner and acquired by what is now The Brandtech Group in 2020, it has evolved from an early influencer specialist into an enterprise partner spanning strategy, creative, creator relationships, paid media, commerce and AI-assisted measurement.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Ryan Stern (Co-Founder & CEO), Alexa Tonner (Co-Founder & COO)
- **Team size:** Approximately 220 employees in the supplied company record; public estimates vary.
- **Products:** Influencer & Creator Agency of Record, Strategy & Consulting, Social-First Creative, Campaign Execution, Performance & Paid Media
- **Notable:** Founded in 2013, making it an early specialist in US influencer marketing., Acquired by You & Mr Jones, now The Brandtech Group, in August 2020; financial terms were not disclosed., Reports 1,700+ campaigns produced and 7,500+ creators contracted.

## Products & services

- **Influencer & Creator Agency of Record** — Always-on strategic oversight, planning and management of enterprise creator programs.
- **Strategy & Consulting** — Competitor analysis, influencer playbooks, social listening, social commerce and enterprise marketing strategy.
- **Social-First Creative** — Campaign concepts, creator briefs, content optimization, experiential gifting and brand-feed content.
- **Campaign Execution** — Creator identification, contracting, licensing, management, content production, global campaigns and scaled gifting.
- **Performance & Paid Media** — Custom reporting, sentiment, brand lift, earned media, paid social, real-time measurement and optimization.
- **Commerce Programs** — Affiliate creator programs, shopper strategy, social selling and performance-led activations.
- **AI-Powered Creator Marketing** — AI-assisted campaign management, predictive budget and performance planning, audits, insights and dynamic share-of-voice tracking.

## Achievements

- Founded in 2013, making it an early specialist in US influencer marketing.
- Acquired by You & Mr Jones, now The Brandtech Group, in August 2020; financial terms were not disclosed.
- Reports 1,700+ campaigns produced and 7,500+ creators contracted.
- Its 2023 Dove work activated 1,047 creators across 44 campaigns and reported 1.9 billion impressions, 44.6 million engagements and 4.3 million link clicks.
- Its Intuit QuickBooks annual program reported 434.7 million impressions, 27.8 million engagements and 3.9 million link clicks.
- Its Salesforce Dreamforce campaign reported 16.6 million paid and organic impressions and 9.9 million unique paid reach.
- Named an Adweek 2025 fastest-growing, medium-size and women-led agency honoree.
- Won multiple 2025 awards for Dove x Crumbl and a Cannes Lions Silver for Apple TV+ Severance Season 2.
- Ryan Stern won The Drum Marketing Awards' 2026 Trailblazer in Marketing honor.
- Dove x Crumbl reached a six-month sales goal in one month according to the published campaign case study.

## Latest updates

- **2026-05** — Collectively's site positions the firm around AI-powered creator marketing, including predictive planning, AI-assisted campaign management and performance audits.
- **2026-05** — The company lists 2026 recognition including a Drum Marketing Awards Gold for Ryan Stern and several campaign and team honors.
- **2025-06** — Dove x Crumbl earned multiple campaign awards, while Collectively also received recognition for work with TRESemmé, QuickBooks, Salesforce and Apple TV+.
- **2024** — Collectively says it produced more than 1,500 sponsored TikToks and ran millions of dollars in paid media during the year.
- **2024** — Its Salesforce Dreamforce campaign used comedy creators and technical creators in separate content streams, reporting reach 24% above goal.

## Links

- Website: https://collectivelyinc.com
- LinkedIn: https://www.linkedin.com/company/collectively-inc
- Twitter/X: https://twitter.com/collectivelyInc
- Instagram: https://www.instagram.com/collectivelyinc
- Facebook: https://facebook.com/theamplify
- TikTok: https://www.tiktok.com/@collectivelyinc

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Profile page: https://yespress.io/collectively
Published by YesPress — https://yespress.io
Last updated: 2026-08-22