# Collabria Financial Services Inc.

> Collabria Financial Services is the behind-the-scenes Canadian issuer that lets credit unions and other financial institutions offer branded Visa and Mastercard programs without building a card operation from scratch. Founded in 2015 by a coalition of credit unions working with Desjardins, it now offers four operating models, digital account management through CardWise, Flex Rewards, fraud and compliance infrastructure, and full-service portfolio operations to more than 200 institutional partners and over 600,000 cardholders.

- **Founded:** 2015
- **Headquarters:** Calgary, Canada
- **Team size:** 51-200 employees on LinkedIn; supplied company data lists approximately 90 employees.
- **Products:** Collabria Freedom, Collabria Freedom Plus, Collabria Freedom Hybrid, Collabria Freedom Self-Issue, CardWise Online and Mobile
- **Notable:** Expanded from first client DUCA in 2015 to more than 200 Canadian financial-institution partners., Selected as preferred provider for the National Credit Card Program launched in 2018., Serves over 98% of Canadian credit unions and more than 600,000 cardholders, according to the company.

## Products & services

- **Collabria Freedom** — A turnkey card program in which Collabria assumes portfolio risk and operational activities.
- **Collabria Freedom Plus** — A turnkey model designed for institutions that want a path toward more control over payments and member experience.
- **Collabria Freedom Hybrid** — A model allowing the institution to own card assets and revenue streams while Collabria supplies operating services.
- **Collabria Freedom Self-Issue** — A support model for institutions that issue and design their own programs while using selected Collabria operations.
- **CardWise Online and Mobile** — Digital self-service account management for cardholders, including payments, transaction access and card controls.
- **Flex Rewards** — A loyalty program offering travel, merchandise, gift card and cash-back redemption options.
- **Springboard** — A web-based operational system giving authorized credit-union staff real-time card account information and service tools.
- **Visa and Mastercard card portfolios** — Custom-branded personal and business cards, including cash-back, classic, premium and US-dollar products.

## Achievements

- Expanded from first client DUCA in 2015 to more than 200 Canadian financial-institution partners.
- Selected as preferred provider for the National Credit Card Program launched in 2018.
- Serves over 98% of Canadian credit unions and more than 600,000 cardholders, according to the company.
- Ranked No. 12 among 26 Canadian credit card issuers in the 2024 Nilson Report and maintained the position in 2025.
- Ranked No. 8 among Canadian small-business credit card issuers in Nilson Report issue 1266.
- Introduced certain cards made with 70% recycled coastal plastic and an accessibility notch in 2023.
- Secured an extension of the coalition's exclusive agreement through December 31, 2030.

## Latest updates

- **2026-03** — Published its 2025 year in review, emphasizing stronger foundations for credit-union partners during economic pressure.
- **2026-02** — Hosted a national-system discussion with Mastercard Canada about using credit cards for relationship and revenue growth.
- **2025-12** — The 164-credit-union National Credit Card Program extended its exclusive Collabria agreement through December 2030.
- **2025-09** — Partnered with Tree Canada to support planting more than 5,000 trees through an eStatement enrollment initiative.
- **2025-03** — Announced a Canadian partnership with Navan and again ranked No. 12 among Canadian card issuers.
- **2025-03** — Combined its Client Experience and Growth teams under Chief Client Experience Officer Wanita Van Leeuwen.

## Links

- Website: https://www.collabriafinancial.ca/
- LinkedIn: https://www.linkedin.com/company/collabria-financial-services-inc
- Twitter/X: https://twitter.com/collabriafs

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Published by YesPress — https://yespress.io
Last updated: 2026-08-23