# Colin Falls

> Colin Falls is the Chicago-based CEO and board member of GeoWealth, a wealth-technology company serving registered investment advisers. A former Notre Dame basketball captain and professional player in Italy and the Czech Republic, he entered the RIA business through advisory and back-office work, joined GeoWealth in 2012, and took the reins in 2013. His career now centers on building technology that lets advisers combine investment products, including public and private assets, within unified portfolios.

- **Role:** Chief Executive Officer and Board Member at GeoWealth
- **Organizations:** GeoWealth, Frontier Wealth Management, University of Notre Dame, Orlandina Basket, BK Prostějov
- **From:** Park Ridge, United States
- **Nationality:** American
- **Education:** B.A. in Management and Entrepreneurship, University of Notre Dame, Mendoza College of Business
- **Known for:** First Team All-Big East selection in 2007., Finished his Notre Dame career with 331 made three-pointers and 1,387 points., Set a Notre Dame single-season record with 102 three-pointers in 2005-06 and became the first Irish player to make more than 100 in one season.

## Career timeline

- **2003-2007** — Played guard for Notre Dame, became a team captain, earned First Team All-Big East honors and graduated with 331 career three-pointers.
- **2007-2009** — Played professional basketball in Italy and the Czech Republic, including Orlandina Basket and BK Prostějov.
- **Before 2012** — Worked across advisory and back-office functions at Kansas City-based Frontier Wealth Management, including corporate retirement work.
- **2012** — Joined GeoWealth.
- **2013** — Took the reins at GeoWealth, according to company colleague Jack Hannah's account.
- **2021** — Led GeoWealth through a $19 million Series B funding round.
- **2023** — As president and CEO, announced GeoWealth's acquisition of First Ascent Asset Management.
- **2024** — GeoWealth reported more than $28 billion in platform assets after a record 2023 and secured an $18 million growth investment led by BlackRock.
- **2025** — GeoWealth secured a $38 million Series C led by Apollo and advanced public-private model portfolio partnerships.
- **2026** — Goldman Sachs invested $42.5 million in an extension of GeoWealth's Series C; Falls said the company would continue investing in UMA technology, core platform improvements and planning around AI.

## Achievements

- First Team All-Big East selection in 2007.
- Finished his Notre Dame career with 331 made three-pointers and 1,387 points.
- Set a Notre Dame single-season record with 102 three-pointers in 2005-06 and became the first Irish player to make more than 100 in one season.
- Captained Notre Dame during the 2006-07 season.
- Helped lead GeoWealth through the 2023 acquisition of First Ascent Asset Management.
- Led GeoWealth during strategic investments involving J.P. Morgan Asset Management, BlackRock, Apollo and Goldman Sachs Asset Management.
- Oversaw GeoWealth as it developed unified portfolio infrastructure spanning public and private investments.

## Latest updates

- **2026-03** — Goldman Sachs invested $42.5 million in an extension of GeoWealth's Series C, with Goldman executive Bryon Lake joining the board.
- **2026-03** — Falls said remaining investment capital would support UMA development, core platform improvements and planning around artificial intelligence.
- **2025-11** — GeoWealth launched a private model marketplace for advisers.
- **2025-08** — GeoWealth announced a $38 million Series C led by Apollo.
- **2025-04** — Falls discussed final testing for direct indexing and private-market capabilities within GeoWealth's unified-account infrastructure at a Goldman Sachs media event.

## Links

- Website: https://geowealth.com/meet-the-geowealth-team/colin-falls/
- LinkedIn: https://www.linkedin.com/in/colin-falls-1b5b1186

---

Profile page: https://yespress.io/colin-falls
Published by YesPress — https://yespress.io
Last updated: 2026-09-26