# Colin Bettam

> Colin Bettam is the Toronto-based Chief Marketing Officer of League, where he leads brand, communications, digital, events, social and business development. His career has moved from packaged food and brewing to satellite radio, consumer electronics, e-reading and enterprise technology, with a recurring assignment: give an unfamiliar product a clear, human story.

- **Role:** Chief Marketing Officer at League
- **Organizations:** League, Rakuten Kobo, LG Electronics Canada, XM Canada, Coors Canada, McCain Foods
- **Education:** Bachelor of Economics, Western University, Master of Business Administration, University of Colorado
- **Known for:** Helped consolidate LG Canada's positioning across mobile, home electronics, home appliances and business solutions under the Life's Good brand., At Kobo, helped expand the digital reading category brand to millions of people in 18 countries., Proposed the company-owned conference concept that became League Connect.

## Career timeline

- **Before 2005** — Held marketing roles at McCain Foods and spent close to a decade at Coors Canada, including as vice president of marketing.
- **2005** — Appointed senior vice president of marketing and sales at Canadian Satellite Radio, the operator of XM Canada.
- **2009-2013** — Served as vice president of marketing at LG Electronics Canada, overseeing marketing across four business groups and helping consolidate the brand under the Life's Good positioning.
- **2013-2014** — Served as chief marketing officer at Kobo, charged with building and expanding the e-reading brand internationally.
- **2016-present** — Serves as chief marketing officer at League, leading brand, PR, digital, events, social and business development.
- **2021** — His proposal for a League version of Dreamforce became the first League Connect conference.

## Achievements

- Helped consolidate LG Canada's positioning across mobile, home electronics, home appliances and business solutions under the Life's Good brand.
- At Kobo, helped expand the digital reading category brand to millions of people in 18 countries.
- Proposed the company-owned conference concept that became League Connect.
- Built marketing experience across startups and Fortune 500 companies in consumer goods, media and technology.

## Latest updates

- **2026-06** — Promoted a League webinar on unifying Canada's digital experience, featuring League, Medavie and Deloitte leaders.
- **2025-03** — Shared League's fourth annual League Connect announcements, including AI Health Actions and Benefits AI Guide.
- **2025-01** — Helped amplify League's search for a director of content marketing and thought leadership focused on cutting through industry jargon.

## Links

- Website: https://league.com
- LinkedIn: https://www.linkedin.com/in/colin-bettam-9778407

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Profile page: https://yespress.io/colin-bettam
Published by YesPress — https://yespress.io
Last updated: 2026-08-24