# Cole Glass

> Cole Glass is the San Francisco-based founder, former CEO and board member of Hero Bread. He developed its early baking formulations through home-kitchen experiments, brought samples to investors, led its 2021 Subway debut and supported the company’s pivot toward direct sales and retail and the appointment of YuChiang Cheng as CEO.

- **Role:** Founder and board member at Hero Bread
- **Organizations:** Hero Bread, Fame, Treasure
- **Education:** Georgetown University - McDonough School of Business
- **Known for:** Developed the initial baking formulations behind Hero Bread., Led Hero’s 2021 public launch with Subway., Served as CEO during its 2023 Series B and national retail launch.

## Career timeline

- **2008-2012** — Studied at Georgetown University’s McDonough School of Business.
- **2017** — Began home-kitchen baking experiments that led to Hero Bread.
- **2019** — Founded Hero Bread; this is the founding year used in 2026 Inc. and Entrepreneur reporting, distinct from the 2021 public product launch.
- **2021** — Led Hero’s public launch through a Subway sandwich-roll partnership.
- **2022** — Hero introduced direct-to-consumer sales and expanded its product range.
- **2023** — As CEO, discussed a $15 million Series B and national grocery expansion; YuChiang Cheng succeeded him in November.
- **2024** — Continued speaking as founder about reformulation and future product ambitions.
- **2026** — Cheng publicly described Glass’s board support for the pivot and his appointment as CEO.

## Achievements

- Developed the initial baking formulations behind Hero Bread.
- Led Hero’s 2021 public launch with Subway.
- Served as CEO during its 2023 Series B and national retail launch.
- Supported the shift in distribution strategy and appointment of a successor CEO.

## Latest updates

- **2026-10** — Entrepreneur reported that Hero, now led by YuChiang Cheng, reached about 10,000 retail doors and $54 million in 2025 revenue.
- **2026-08** — Cheng told Inc. that Glass, as a board member, advocated for the pivot and his eventual appointment as CEO.
- **2025-10** — Bake Magazine quoted Glass on responding to customer feedback and changing the oils used in Hero products.

## Links

- LinkedIn: https://www.linkedin.com/in/cole-g-86b70229

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Profile page: https://yespress.io/cole-glass
Published by YesPress — https://yespress.io
Last updated: 2026-10-25