# Cognitiv

> Cognitiv is a New York advertising technology company that builds custom deep-learning models for media buying. Its managed DSP, curated marketplace deals, Performance CTV, ContextGPT and AudienceGPT help brands decide which impressions to buy, where to place ads and which consumers appear ready to act - with products designed to work through common DSPs and, in several cases, without cookies or seed lists.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Jeremy Fain (CEO and Co-Founder), Marc Hudacsko (CTO and Co-Founder), Aaron Andalman (Chief Science Officer and Co-Founder)
- **Team size:** Approximately 200 employees; third-party databases place the company in the 101-250 range.
- **Products:** Deep Learning DSP, Curation, ContextGPT, Performance CTV, AudienceGPT
- **Notable:** ContextGPT adoption grew 388% in 2025, according to Cognitiv's February 2026 business update., New-client count increased 67% year over year in 2025, with company-reported average ROAS improving 29% from the first half to the second half., Jeremy Fain and Aaron Andalman were named to ADWEEK's 2026 AI Power 50.

## Products & services

- **Deep Learning DSP** — A managed-service demand-side platform that analyzes users and context in real time and optimizes toward business KPIs across the funnel.
- **Curation** — Custom deep-learning algorithms that select high-probability impressions and package them as dynamic private marketplace deals for activation in a buyer's preferred DSP.
- **ContextGPT** — A chat-based contextual planning and targeting product that interprets page meaning, nuance and sentiment, then creates placements deployable through common DSPs without third-party cookies.
- **Performance CTV** — Connected-TV targeting and deterministic measurement using a cross-device identity graph to connect television exposure with online actions.
- **AudienceGPT** — A conversational audience builder that evaluates real-time consumer journeys and creates changing audiences without requiring seed lists or first-party outcome data.

## Achievements

- ContextGPT adoption grew 388% in 2025, according to Cognitiv's February 2026 business update.
- New-client count increased 67% year over year in 2025, with company-reported average ROAS improving 29% from the first half to the second half.
- Jeremy Fain and Aaron Andalman were named to ADWEEK's 2026 AI Power 50.
- The upgraded ContextGPT reported up to 40% greater accuracy in connecting brands with custom-defined audiences.
- Cognitiv's home page reports campaign examples including 60% more efficient CPA, 85%+ video completion rate and 28% above click-through benchmarks.
- AudienceGPT campaign tests produced top-scoring audiences that converted 1.4x to 5.3x above an active-converter baseline, according to Cognitiv.

## Latest updates

- **2026-08** — Chief Science Officer Aaron Andalman published the technical build story behind AudienceGPT, including its model-distillation approach and 1.4x to 5.3x test conversion range.
- **2026-03** — Cognitiv launched AudienceGPT for dynamic, prompt-defined audiences across programmatic, CTV, audio and social channels.
- **2026-03** — Jeremy Fain and Aaron Andalman were named to ADWEEK's AI Power 50.
- **2026-02** — The company reported 388% ContextGPT growth, 67% new-client growth and a 29% average ROAS improvement during 2025.
- **2026-01** — Magnite and Cognitiv announced a real-time deep-learning integration for curation through ClearLine.
- **2025-09** — Cognitiv released a redesigned ContextGPT with conversational audience exploration, transparent reasoning and a new relevance engine.
- **2025-03** — Cognitiv expanded its OpenAI relationship through an enterprise agreement to process more content for ContextGPT.

## Links

- Website: https://www.cognitiv.ai
- LinkedIn: https://www.linkedin.com/company/cognitiv
- Twitter/X: https://twitter.com/teamcognitiv
- Instagram: https://www.instagram.com/teamcognitiv/
- Facebook: https://facebook.com/teamCognitiv/

---

Profile page: https://yespress.io/cognitiv
Published by YesPress — https://yespress.io
Last updated: 2026-08-20