# Cognira

> Cognira builds PromoAI, enterprise software for retailers and wholesalers to plan promotions, forecast demand, optimize offers, measure results and manage vendor funding in one shared workflow. Founded in 2015 and headquartered in Atlanta, it combines retail merchandising expertise with data science; named customers include Schnucks, Weis Markets, Brookshire Brothers and wholesale distributor KeHE.

- **Founded:** 2015
- **Headquarters:** Atlanta, United States
- **Founders:** Hatem Sellami (Co-founder and CEO), Bahadir Ustaoglu (Co-founder and COO), Mark Bloemeke (Co-founder)
- **Products:** PromoAI, Promotion Planning, Promotion Optimization, Promotion Effectiveness, Vendor Collaboration
- **Notable:** Ranked No. 108 on the 2019 Inc. 5000 and No. 1,062 in 2020, according to Inc., Company reports Financial Times Americas fastest-growing-company recognition in 2020, 2021 and 2022., Company announced inclusion in Fortune’s America’s Most Innovative Companies list in 2023.

## Products & services

- **PromoAI** — Enterprise promotion lifecycle software combining planning, optimization, effectiveness analysis and vendor collaboration. Public availability of the AI Promotion Solution was announced on January 20, 2021.
- **Promotion Planning** — Shared promotional calendars, campaign and event planning, and workflows across merchandising, marketing and supply chain.
- **Promotion Optimization** — AI-driven forecasts, recommendations and what-if comparisons for offers, events and advertising placements.
- **Promotion Effectiveness** — Post-event performance analysis to inform future plans and vendor negotiations.
- **Vendor Collaboration** — Vendor portal, negotiation support, funding tracking and trade fund analytics.
- **Cora** — AI agent embedded within PromoAI for conversational access to planning context, forecasts, analysis and workflows; publicly described in 2026.

## Achievements

- Ranked No. 108 on the 2019 Inc. 5000 and No. 1,062 in 2020, according to Inc.
- Company reports Financial Times Americas fastest-growing-company recognition in 2020, 2021 and 2022.
- Company announced inclusion in Fortune’s America’s Most Innovative Companies list in 2023.
- Public launch of its AI Promotion Solution in January 2021.
- Brookshire Brothers completed its PromoAI implementation, announced July 8, 2026.

## Latest updates

- **2026-10** — COO Bahadir Ustaoglu published “Semantics Live in the Application,” explaining Cognira’s application-centered approach to enterprise AI and Cora.
- **2026-08** — Published material explains Cora as an agent embedded within PromoAI, with planning context and potential collaboration across specialized enterprise agents.
- **2026-07** — Announced Brookshire Brothers’ completed PromoAI rollout on July 8.
- **2025-10** — Weis Markets selected PromoAI for promotion planning across 200 stores and digital channels.

## Links

- Website: https://cognira.com/
- LinkedIn: https://www.linkedin.com/company/cognira/
- Twitter/X: https://x.com/cognira
- YouTube: https://www.youtube.com/cognira
- Instagram: https://www.instagram.com/cognira/
- Facebook: https://www.facebook.com/cognira

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Profile page: https://yespress.io/cognira
Published by YesPress — https://yespress.io
Last updated: 2026-10-24