# Cody Barbo

> Cody Barbo is the founder and CEO of Trust & Will, the leading digital estate planning and settlement platform in the United States. A two-time founder from San Diego, he launched Trust & Will in 2017 to make wills, trusts, and estate planning affordable and accessible for everyday families. Under his leadership the company has grown past one million users, raised more than $80 million in venture capital, and partners with names like AARP, Northwestern Mutual, UBS, and USAA. Before Trust & Will he founded Industry, a professional network for the hospitality sector, and served as CEO and president of Associated Students at San Diego State University.

- **Role:** Founder & CEO at Trust & Will
- **Organizations:** Trust & Will, Industry, Associated Students, San Diego State University, San Diego State University Alumni Board of Advisors, Phi Kappa Theta National Foundation Board, Forbes Finance Council, Fast Company Executive Board
- **Nationality:** American
- **Education:** Fowler College of Business, San Diego State University
- **Known for:** Founded and scaled Trust & Will into the leading digital estate planning platform in the US, surpassing one million users., Raised more than $80 million in venture capital across multiple rounds., Built partnerships with AARP, Northwestern Mutual, UBS, Fifth Third Bank, USAA and 145+ enterprise partners, supporting 26,000+ financial advisors.

## Career timeline

- **2011** — Served as CEO and President of Associated Students at San Diego State University, leading a $25M+ nonprofit representing 35,000+ students.
- **2013** — Founded Industry, a professional network for the service and hospitality industry, and scaled it to millions in venture capital.
- **2017** — Founded Trust & Will to make estate planning affordable, accessible and inclusive for American families.
- **2021** — Named a Top Tech Exec of the Year by the San Diego Business Journal.
- **2023** — Named an EY Entrepreneur Of The Year Pacific Southwest Award Winner.
- **2025** — Closed a $25M+ Series C round including Northwestern Mutual Future Ventures, UBS and Erie Insurance; launched EstateOS, an AI-powered estate planning platform.

## Achievements

- Founded and scaled Trust & Will into the leading digital estate planning platform in the US, surpassing one million users.
- Raised more than $80 million in venture capital across multiple rounds.
- Built partnerships with AARP, Northwestern Mutual, UBS, Fifth Third Bank, USAA and 145+ enterprise partners, supporting 26,000+ financial advisors.
- Named EY Entrepreneur Of The Year 2023 Pacific Southwest Award Winner.
- Named Top Tech Exec of the Year (2021) by the San Diego Business Journal.
- Recognized on the Inc. 5000, Deloitte Technology Fast 500 and CNBC Disruptor 50 lists.
- Led Associated Students, a $26M nonprofit at SDSU, as CEO and President.
- Serves as adjunct professor at SDSU's Fowler College of Business.

## Latest updates

- **2025-03** — Trust & Will closed a $25M+ Series C round with Northwestern Mutual Future Ventures, UBS and Erie Insurance, doubling down on AI.
- **2025-03** — Launched EstateOS, described as the first intelligent estate planning platform with embedded AI guidance.
- **2025-08** — Trust & Will recognized on the Inc. 5000 list for the third consecutive year.

## Links

- Website: https://trustandwill.com
- LinkedIn: https://www.linkedin.com/in/codybarbo
- Twitter/X: https://twitter.com/codybarbo

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Profile page: https://yespress.io/cody-barbo
Published by YesPress — https://yespress.io
Last updated: 2026-07-22