# Codie Sanchez

> Codie Sanchez is the founder and CEO of Contrarian Thinking, a financial media company with over 8 million followers, and author of the NYT bestselling book 'Main Street Millionaire.' A former Wall Street executive and award-winning journalist, she built a portfolio of 26-30 'boring businesses' - think laundromats, car washes, and handyman services - and teaches her audience how ordinary businesses can create extraordinary wealth. Her weekly newsletter reaches over 1 million readers, and her mission is to create 1 million financially free humans through business ownership.

- **Role:** CEO & Founder at Contrarian Thinking
- **Organizations:** Contrarian Thinking, Main Street Hold Co., Contrarian Thinking Capital, Entourage Effect Capital
- **From:** United States
- **Nationality:** American
- **Education:** Bachelor's in Journalism, Arizona State University, MBA, Georgetown University, International Business, Fundação Getúlio Vargas, Graduate studies, ESADE
- **Known for:** New York Times bestselling author of 'Main Street Millionaire' (2024), Robert F. Kennedy Award for print journalism, Howard Buffett Foundation grant for journalism covering human trafficking

## Career timeline

- **Early career** — Investigative journalist covering human trafficking and border crises in Juarez, Mexico
- **2008+** — Joined Vanguard as early finance career move
- **2010s** — Leadership roles at Goldman Sachs and State Street
- **2015-2019** — Led and built First Trust's $1 billion+ AUM business in Latin America
- **2018** — Board member at Entourage Effect Capital (cannabis-focused VC)
- **2020** — Founded Contrarian Thinking during the COVID-19 pandemic
- **2021** — Launched Main Street Hold Co. to acquire and operate boring businesses
- **2022** — Grew Contrarian Thinking newsletter to hundreds of thousands of subscribers
- **2023** — Surpassed 6 million social media followers across platforms
- **2024-12** — Published 'Main Street Millionaire' - instant NYT bestseller
- **2025** — Reached 8M+ social media followers; 1M+ newsletter readers; 26-30 businesses in portfolio

## Achievements

- New York Times bestselling author of 'Main Street Millionaire' (2024)
- Robert F. Kennedy Award for print journalism
- Howard Buffett Foundation grant for journalism covering human trafficking
- 8M+ social media followers across platforms
- 1M+ weekly newsletter readers (Contrarian Thinking)
- Built portfolio of 26-30 cash-flowing Main Street businesses
- Grew Contrarian Thinking to an estimated $4.1M monthly revenue
- Led First Trust's Latin America business to $1B+ AUM
- Founded Contrarian Thinking Capital VC fund
- 3,000+ community members in Contrarian Thinking Academy

## Latest updates

- **2024-12** — Published 'Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses' - became an instant NYT bestseller
- **2025-01** — Reached 8M+ combined social media followers across Instagram, YouTube, TikTok, X, and Facebook
- **2025-06** — Estimated $4.1M monthly revenue from Contrarian Thinking media company; portfolio of 26-30 businesses
- **2025** — Main Street Millionaire Live events launched for in-person training on buying boring businesses

## Links

- Website: https://codiesanchez.com/
- LinkedIn: https://www.linkedin.com/in/codiesanchez/
- Twitter/X: https://x.com/Codie_Sanchez
- YouTube: https://www.youtube.com/@CodieSanchezCT
- Instagram: https://www.instagram.com/codiesanchez/
- Facebook: https://www.facebook.com/codiesanchezbiz/
- TikTok: https://www.tiktok.com/@realcodiesanchez

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Profile page: https://yespress.io/codie-sanchez
Published by YesPress — https://yespress.io
Last updated: 2026-04-23