# Coach.me

> Coach.me combines a free habit tracker and peer community with paid human coaching through private chat, custom packages and calls. It also provides coach training, a directory, practice tools and referral infrastructure. Created as Lift in 2011, the business shifted toward coaching in late 2014 and is now led by head coach and CEO Kendra Kinnison.

- **Founded:** 2011
- **Headquarters:** Corpus Christi, United States
- **Founders:** Tony Stubblebine (Cofounder and founding CEO), Jon Crosby (Cofounder)
- **Products:** Habit Tracker, Habit Coaching, Custom Coaching and Calls, Leadership Coaching, Habit Coach Certification
- **Notable:** Reported 1.2 million habit check-ins during 2025., Reported 20,054 new users during 2025., Reported 95 active coaches in the habit directory in January 2026.

## Products & services

- **Habit Tracker** — Free habit tracking with check-ins, targets, reminders, progress views and community props and Q&A. Available on iPhone, Android and the web. Originally launched as Lift in August 2012.
- **Habit Coaching** — Private-chat human coaching, listed at $25/week or $87/month; each coach is billed separately. Chat features were documented in October 2014.
- **Custom Coaching and Calls** — Individual and group packages and phone consultations with prices set by coaches.
- **Leadership Coaching** — Support documentation lists a $150/month program with twice-monthly live lessons, a peer lab and weekly leadership lessons.
- **Habit Coach Certification** — Eight-week live training with instruction, office hours, exercises and peer support. An on-demand option is also publicly listed.
- **Coach Directory and Practice Tools** — Profiles, client management, payment handling and affiliate referrals, alongside coach memberships and training resources.
- **The Habit Vault** — Public library of habit-related articles, podcast episodes and practitioner stories.

## Achievements

- Reported 1.2 million habit check-ins during 2025.
- Reported 20,054 new users during 2025.
- Reported 95 active coaches in the habit directory in January 2026.
- A 2023 certification page reports 2,078,715 historical client-coach messages and experience observing 1,300 coaches; these are dated company claims, not current counts.

## Latest updates

- **2026-01** — Annual update reported 2025 usage figures, updated mobile apps, refreshed web experience and negligible crash rates following a two-year stabilization effort; content, audio messages and reporting were roadmap items.
- **2026-05** — Published April Coach CAMP recap included message editing and a Coach Content demonstration.
- **2026-06** — June Coach CAMP discussed coach content updates, re-engaging clients and focus for coaching practices.
- **2026-09** — Scott Maderer joined as Director of Coaching Programs; priorities include membership benefits, training updates, coach support and new offerings. An upcoming study with Dr. Donita Brown was announced.

## Links

- Website: https://coach.me/
- LinkedIn: https://www.linkedin.com/company/coachdotme/
- Twitter/X: https://twitter.com/CoachDotMe
- YouTube: https://www.youtube.com/@coachdotme
- Instagram: https://instagram.com/coachdotme
- Facebook: https://www.facebook.com/Coachdotme/

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Profile page: https://yespress.io/coach-me
Published by YesPress — https://yespress.io
Last updated: 2026-10-05