# CMP.LY

> CMP.LY is a New York-based social media technology company founded in 2009 to solve a then-new problem: how brands, agencies and influencers disclose material connections in compliance with FTC, FINRA, SEC and FDA rules. Its patented system of short disclosure URLs, codes and icons let marketers signal endorsements, paid posts and reviews inside a tweet or Facebook post while linking to full, audit-ready disclosures. In 2013-2014 the company expanded into monitoring, measurement and insights and rebranded its platform as CommandPost, serving Fortune 100 financial services, automotive and consumer brands.

- **Founded:** 2009
- **Headquarters:** New York, New York, United States
- **Founders:** Tom Chernaik (CEO / Co-Founder)
- **Team size:** ~3 employees (per current records); previously a larger venture-funded team including CRO, CTO and VP Sales roles
- **Products:** CMP.LY Disclosure Codes & Icons, CMP.LY4Finance, CommandPost (MMI Platform)
- **Notable:** First and only dedicated provider of commercial social media disclosure-compliance solutions at its 2009 launch, Granted US Patent No. 8,549,140 for its social media disclosure system, Raised over $3 million across seed and Series A rounds

## Products & services

- **CMP.LY Disclosure Codes & Icons** — A patented system of short disclosure URLs (e.g. CMP.ly/0 through CMP.ly/5), codes and icons that let marketers disclose reviews, samples, paid posts and business relationships inside a short social post while linking to full, audit-ready disclosures.
- **CMP.LY4Finance** — A disclosure and compliance solution tailored to the financial services industry, addressing FINRA and SEC requirements for social media engagement.
- **CommandPost (MMI Platform)** — A patented Monitoring, Measurement and Insights platform for managed social media communications, with cross-platform reporting, real-time insights and built-in compliance via branded disclosure URLs (rul.es, ter.ms, paid-po.st).

## Achievements

- First and only dedicated provider of commercial social media disclosure-compliance solutions at its 2009 launch
- Granted US Patent No. 8,549,140 for its social media disclosure system
- Raised over $3 million across seed and Series A rounds
- Served Fortune 100 brands across financial services, automotive and CPG
- Founder served as Co-Chair of WOMMA's Members Ethics Advisory Panel and became a recognized expert voice on social media disclosure

## Latest updates

- **2014-06** — CMP.LY formally rebranded its platform as CommandPost, shifting focus from disclosure to social monitoring, measurement and insights.
- **2013-01** — Launched the CommandPost Monitoring, Measurement & Insights platform.
- **2012-06** — Closed a $2.4M Series A round.
- **2011-03** — Raised a $750K seed round to expand its disclosure-compliance product.

## Links

- Website: https://cmp.ly
- LinkedIn: http://www.linkedin.com/company/cmp.ly
- Twitter/X: http://twitter.com/cmply
- Facebook: http://www.facebook.com/getcommandpost

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Profile page: https://yespress.io/cmp-ly
Published by YesPress — https://yespress.io
Last updated: 2026-07-22