# CMM

> CMM, legally Creative Media Marketing, Inc., is a privately held New York communications agency focused on beauty and lifestyle brands. It combines press relations, influencer and celebrity programs, live and virtual experiences, retailer support, social strategy, and brand storytelling. Its public case studies show a repeatable specialty: find the most demonstrable truth in a product, turn it into a scene people want to retell, and coordinate the press, talent, retail, and social machinery around that scene.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Stacey Miyamoto (Founder)
- **Products:** Brand storytelling, Press and media relations, Influencer, talent, and celebrity relations, Events and interactive experiences, Retailer support
- **Notable:** Won BeautyMatter's 2023 NEXT Award for Best Public Relations Agency., Reported more than 1 billion impressions and over 100 placements for the LolaVie launch., Reported more than 100 media hits and 666 million-plus reach in one week for KVD Beauty's Good Apple launch stunt.

## Products & services

- **Brand storytelling** — Develops positioning, identity, voice, and narratives around a brand's ethos and consumer values.
- **Press and media relations** — Runs media strategy, pitching, product publicity, placements, press trips, and expert relationships.
- **Influencer, talent, and celebrity relations** — Designs organic and paid creator programs, talent partnerships, celebrity collaborations, and launch amplification.
- **Events and interactive experiences** — Produces live, virtual, and hybrid launches, consumer stunts, pop-ups, press experiences, and retailer activations.
- **Retailer support** — Builds communications programs for DTC, local, national, online, broadcast, and in-store retail contexts.
- **Digital and social marketing** — Provides content strategy and production, community management, e-commerce creative, digital advertising, CRM support, and reporting.

## Achievements

- Won BeautyMatter's 2023 NEXT Award for Best Public Relations Agency.
- Reported more than 1 billion impressions and over 100 placements for the LolaVie launch.
- Reported more than 100 media hits and 666 million-plus reach in one week for KVD Beauty's Good Apple launch stunt.
- Reported $2.2 million in earned media value and 307 million-plus active coverage impressions for OPI Nature Strong.
- Drew 107,033 unique viewers to göt2b's 40-minute Twitch-or-Treat event after a ten-day production sprint.
- Helped Fountain of Truth gain 10,000 social followers in its first month and secure a key Ulta store position.
- Helped OLEHENRIKSEN's Lemonade Smoothing Scrub become a top-ten global Sephora skincare bestseller within its first month.
- Has supported clients including La Roche-Posay and OPI for periods reported at up to 18 years.

## Latest updates

- **2026-09** — CMM announced that its leadership group was a BeautyMatter Awards finalist for Leadership Team of the Year, reflecting five years of shared leadership after the loss of founder Stacey Miyamoto.
- **2025-11** — Sally Beauty appointed CMM as its public relations agency of record to support the retailer's strategic evolution and 2026 communications program.
- **2025-10** — CMM's influencer team supported DERMA E's Derm Takes the Street TikTok campaign, whose teaser passed 200,000 views.
- **2023-10** — CMM won BeautyMatter's NEXT Award for Best Public Relations Agency.
- **2023** — CMM launched a dedicated Influencer Marketing team and appeared in The PR Net 100.

## Links

- Website: https://www.cmmpr.com/
- LinkedIn: https://www.linkedin.com/company/creative-media-marketing
- Twitter/X: https://twitter.com/cmmpr
- Instagram: https://www.instagram.com/cmmpr
- Facebook: https://www.facebook.com/CMMPR/

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Profile page: https://yespress.io/cmm
Published by YesPress — https://yespress.io
Last updated: 2026-09-24