# Clootrack

> Clootrack is an AI-driven customer experience analytics platform that helps enterprises understand the 'why' behind customer behavior. It ingests structured and unstructured feedback - surveys, reviews, call transcripts, chats, social and support tickets - across 95+ languages and 1,000+ integrations, then applies unsupervised thematic analysis and GenAI agents to surface the drivers of churn, NPS, returns and satisfaction in near real time. Founded in 2017 by serial entrepreneurs Shameel Abdulla and Subbakrishna Rao, the company positions itself as a faster, more granular alternative to survey-first Voice-of-Customer suites.

- **Founded:** 2017
- **Headquarters:** Claymont, Delaware, United States (product and engineering roots in Bangalore, India)
- **Founders:** Shameel Abdulla (Co-founder & CEO), Subbakrishna Rao (Co-founder & CTO)
- **Team size:** ~86 employees
- **Products:** CX Analytics Platform, AskClootrack / Genie, Voice of Customer Analytics, Contact Center Analytics, CX Competitive & Market Analysis
- **Notable:** Raised $4M Series A led by Inventus Capital India (2021), Grew to 150+ enterprise customers across multiple industries, Rated High Performer / 4.6-5.0 across G2, Capterra, GetApp and Software Advice

## Products & services

- **CX Analytics Platform** — Core AI platform that ingests structured and unstructured feedback across touchpoints and applies unsupervised thematic analysis to surface CX drivers.
- **AskClootrack / Genie** — GenAI chatbot that answers customer-experience questions from a brand's own feedback data using large language models.
- **Voice of Customer Analytics** — Consolidates surveys, reviews, calls, chats and tickets into a unified VoC view.
- **Contact Center Analytics** — Agents for QA, average handle time and complaint analysis built on call and ticket data.
- **CX Competitive & Market Analysis** — Benchmarks brand experience against competitors and tracks category trends.
- **AI Agent Workflows** — Task-specific agents (Returns, NPS, Leads, Star Rating, Product Innovation, Due Diligence, Media Planning, Complaints, Custom VOC) that turn feedback into outcomes.
- **Clootrack MCP** — Model Context Protocol integration and flexible SaaS or Azure self-hosted deployment.

## Achievements

- Raised $4M Series A led by Inventus Capital India (2021)
- Grew to 150+ enterprise customers across multiple industries
- Rated High Performer / 4.6-5.0 across G2, Capterra, GetApp and Software Advice
- Supports 95+ languages and 1,000+ data integrations
- Reports processing 100 billion+ OpenAI tokens of customer feedback
- Customer-reported outcomes including up to 35% churn reduction and 4x-38x ROI

## Latest updates

- **2023-04** — Launched GPT-4 / ChatGPT-powered CX analytics and the AskClootrack conversational interface.
- **2024-10** — Presented AI-powered customer intelligence at industry events including ICMI Contact Center Expo and Quirks.
- **2025-01** — Repositioned around an 'AI Super Agent for Voice of the Customer' with a library of task-specific AI agents and Model Context Protocol (MCP) support.

## Links

- Website: https://clootrack.com
- LinkedIn: https://www.linkedin.com/company/clootrack
- Twitter/X: https://twitter.com/clootrack
- Facebook: https://www.facebook.com/clootrack

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Profile page: https://yespress.io/clootrack
Published by YesPress — https://yespress.io
Last updated: 2026-07-21