# Clive Armitage

> Clive Armitage is a London-based British agency founder and adviser who co-founded Bite Communications in 1995 and Agent3 in 2013. He later led Pretzl through its 2026 launch before leaving Next Fifteen after 36 years. His career spans technology public relations, international agency expansion, account-based marketing and AI-enabled marketing services.

- **Role:** Independent agency consultant (self-described on LinkedIn)
- **Organizations:** Text100, Bite Communications, Agent3, Next Fifteen, Pretzl, 3radical (former director and consultant)
- **Nationality:** British
- **Education:** Lancaster University
- **Known for:** Co-founded Bite Communications and helped win Apple in 1995., Led Bite during its international expansion., Co-founded Agent3 and helped build it to more than 200 employees by its tenth anniversary in 2023.

## Career timeline

- **1990** — Joined Text100 in London as a trainee account executive on June 4.
- **1994** — Helped open a Johannesburg office.
- **1995** — Co-founded Bite Communications; the new agency pitched for and won Apple.
- **1998** — Took over leadership from Matthew Ravden.
- **2003** — Moved to Palo Alto in October; spent six years in the United States during Bite’s expansion.
- **2012** — Prepared a new business with Paul Mackender and Dan Sands; his Bite CEO succession was announced in November.
- **2013** — Co-founded and launched Agent3, initially operating from a disused stationery cupboard.
- **2023** — Agent3 marked ten years with more than 200 employees worldwide.
- **2025** — Named CEO of Pretzl, announced October 22 as a combination of five Next 15 agency brands.
- **2026** — Pretzl launched as a unified brand on February 2; Armitage announced his departure in a July 1 farewell, naming Greg Salmon as successor.

## Achievements

- Co-founded Bite Communications and helped win Apple in 1995.
- Led Bite during its international expansion.
- Co-founded Agent3 and helped build it to more than 200 employees by its tenth anniversary in 2023.
- Led the formation and launch of Pretzl.

## Latest updates

- **2026-07** — Published his farewell to Next Fifteen after 36 years and named Greg Salmon as his Pretzl successor.
- **2026-06** — Companies House records his resignation as a director of Pretzl Group Limited on June 30.
- **2026-02** — Wrote about Pretzl’s February 2 launch as a unified brand.

## Links

- LinkedIn: https://www.linkedin.com/in/clive-armitage-98492b2/

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Profile page: https://yespress.io/clive-armitage
Published by YesPress — https://yespress.io
Last updated: 2026-10-24