# Cliffhanger

> Cliffhanger is a Miami Beach communications agency that works across consumer and business markets, turning product launches, specialist expertise and brand partnerships into earned attention. Its case studies show a practical method: divide an audience into useful groups, give each group a reason to care, then stack reviews, executive commentary, awards, influencer work and community engagement until attention has somewhere productive to go.

- **Founded:** 2024
- **Headquarters:** Miami Beach, United States
- **Founders:** Brian Metcalf (CEO and manager)
- **Products:** B2B communications, B2C communications, Product and market launches, Community and performance programs
- **Notable:** Reported 503 million-plus launch impressions for Nuki's U.S. entry and described it as Amazon's most successful smart-lock launch., Generated more than 1.9 billion online impressions from January CES-related Airthings coverage; broadcast and syndicated attention temporarily overwhelmed the client's website., Reported a 16.3x return on ad spend for an Emporia Energy programmatic retargeting campaign, alongside a rise to the top EV-charger position on Amazon in the cited quarter.

## Products & services

- **B2B communications** — Audience segmentation, analyst and earned media relations, messaging, awards, bylined content, corporate and investor communications, whitepapers, speaking opportunities and executive thought leadership.
- **B2C communications** — Earned media, awards, content, experiential activations, partnerships, crisis readiness, affiliate programs, media training and influencer relations.
- **Product and market launches** — Long-runway launch programs combining embargoed review management, founder interviews, influencer content, announcements and post-launch follow-up.
- **Community and performance programs** — Social listening, forum engagement, affiliate support and paid retargeting designed to connect media visibility with customer consideration and sales.

## Achievements

- Reported 503 million-plus launch impressions for Nuki's U.S. entry and described it as Amazon's most successful smart-lock launch.
- Generated more than 1.9 billion online impressions from January CES-related Airthings coverage; broadcast and syndicated attention temporarily overwhelmed the client's website.
- Reported a 16.3x return on ad spend for an Emporia Energy programmatic retargeting campaign, alongside a rise to the top EV-charger position on Amazon in the cited quarter.
- Generated 37 placements and roughly 488 million online impressions for the Archer Roose and JetBlue partnership announcement, within 175-plus placements during the first ten months of the agency relationship.
- Helped Xandar Kardian win eight cited tier-one distinctions and communicate a $23 million funding milestone.
- Named a finalist in the Technology / Consumer Electronics category of the SABRE Awards for its work with Airthings.

## Latest updates

- **2026-07** — Cliffhanger highlighted CEO James Henderson's CNBC commentary for Healix International amid geopolitical threats to technology companies.
- **2026-07** — The agency announced finalist status in the SABRE Awards Technology / Consumer Electronics category for work with Airthings.
- **2026-02** — Healix International selected Cliffhanger to lead North American communications.
- **2025-07** — Nuki launched in the United States after a nine-month communications runway; Cliffhanger reported 43 earned pieces, 317 million-plus impressions and 100,000-plus YouTube influencer views at launch.
- **2025-06** — Garrett Electronics selected Cliffhanger for the global launch of its Garrett Guide handheld metal detector.

## Links

- Website: https://www.cliffhanger.work
- LinkedIn: https://www.linkedin.com/company/cliffhanger

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Profile page: https://yespress.io/cliffhanger
Published by YesPress — https://yespress.io
Last updated: 2026-09-20