# CleverTap

> CleverTap is a B2B SaaS customer engagement and retention platform that brings behavioral data, analytics, segmentation, experimentation, personalization, campaign orchestration, and AI into one system. Founded in Mumbai in 2013 and now headquartered in San Francisco, it helps consumer-facing brands coordinate messages and experiences across push, email, in-app, web, SMS, WhatsApp, and RCS, with a focus on increasing retention and customer lifetime value. Its platform is used by more than 2,000 brands across ecommerce, financial services, subscriptions, gaming, media, travel, telecom, and other mobile-first markets.

- **Founded:** 2013
- **Headquarters:** San Francisco, United States
- **Founders:** Sunil Thomas (Co-founder and CEO), Anand Jain (Co-founder and Chief Marketing Officer), Suresh Kondamudi (Co-founder and CTO)
- **Team size:** 550+ employees stated on the company website.
- **Products:** Customer Data & Analytics, Campaign Orchestration, Personalization, Experimentation & Optimization, TesseractDB
- **Notable:** Positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines., Trusted by more than 2,000 brands according to recent company materials., Acquired Leanplum in 2022, expanding in North America and Europe and in gaming and subscription apps.

## Products & services

- **Customer Data & Analytics** — Ingests customer data, builds unified profiles, analyzes behavior, and creates real-time segments, funnels, cohorts, pivots, and flows.
- **Campaign Orchestration** — Designs automated journeys and coordinates engagement across push, email, in-app, web, SMS, WhatsApp, RCS, and other channels.
- **Personalization** — Uses behavioral context, recommendations, and real-time decisioning to tailor messages, content, offers, and experiences.
- **Experimentation & Optimization** — Supports A/B and multivariate testing for messages and digital experiences, with optimization around timing, content, and channel.
- **TesseractDB** — A purpose-built database for customer engagement designed to retain long behavioral histories and query them at scale.
- **Scribe** — A generative-AI content assistant integrated into CleverTap for producing and adapting campaign copy.
- **CleverAI** — Predictive, generative, and agentic AI capabilities for segmentation, recommendations, content, decisioning, and journey optimization.
- **Product Experiences** — No-code experimentation and personalization for app and web user interfaces and onboarding experiences.
- **Promos** — API-first rewards and loyalty management for coupons, cashback, points, vouchers, and gamified incentives, powered by acquired rehook.ai technology.

## Achievements

- Positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines.
- Trusted by more than 2,000 brands according to recent company materials.
- Acquired Leanplum in 2022, expanding in North America and Europe and in gaming and subscription apps.
- Launched TesseractDB in 2022 as a database purpose-built for customer engagement.
- Named among India’s Great Mid-size Workplaces by Great Place to Work in 2022.
- Won ten Stevie Awards in 2024.
- Named one of Forbes’ Best Startup Employers in 2021.
- Maintains public SDKs and integrations across iOS, Android, web, Flutter, React Native, Cordova, Unity, Unreal, and other platforms.

## Latest updates

- **2026-05** — KPMG in India announced a strategic alliance with CleverTap to advance customer engagement and retention capabilities.
- **2026-02** — CleverTap was positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines.
- **2025-10** — CleverTap and PalawanPay received two MARKETECH APAC Awards for marketing automation and omnichannel engagement.
- **2025-05** — CleverTap launched Promos, integrating rewards and loyalty management into its engagement platform.
- **2025-04** — CleverTap acquired Y Combinator-backed rehook.ai to add AI-driven promotions, loyalty, and retention capabilities.
- **2025-04** — FNP selected CleverTap for personalized customer engagement at scale.
- **2024-05** — CleverTap launched CleverAI, spanning predictive, generative, and prescriptive capabilities for customer engagement.

## Links

- Website: https://clevertap.com/
- LinkedIn: https://www.linkedin.com/company/clevertap/
- Twitter/X: https://twitter.com/CleverTap
- GitHub: https://github.com/CleverTap
- YouTube: https://www.youtube.com/channel/UCuorsmbIO00MTKoA1GLNyjQ
- Instagram: https://www.instagram.com/clevertapofficial/
- Facebook: https://www.facebook.com/clevertap

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Profile page: https://yespress.io/clevertap
Published by YesPress — https://yespress.io
Last updated: 2026-08-05