# CleverTap

> A practical profile of CleverTap, the customer-engagement platform founded in Mumbai in 2013, examining how its integrated loop of behavioral analytics, segmentation, orchestration and measurement helps brands act on customer signals. The story traces the company's funding, acquisitions and product expansion, explains its overlap with enterprise platforms such as Intense Technologies' UniServe Reach without implying a partnership, and extracts useful operating lessons for marketing and product teams.

## Achievements

- Built a platform that combines behavioral analytics, segmentation, campaign orchestration and measurement.
- Reported serving more than 2,000 brands on its current company materials.
- Raised $105 million in Series D funding in 2022, including a $75 million commitment from CDPQ.
- Expanded its product and geographic footprint through acquisitions of Patch, Leanplum and rehook.ai.
- Developed TesseractDB, a database purpose-built by the company for customer engagement workloads.

## Latest updates

- **2026-05** — KPMG in India announced a strategic alliance with CleverTap to combine consulting, governance and risk capabilities with CleverTap's engagement platform.
- **2026-02** — CleverTap announced recognition as a Leader in Gartner's Magic Quadrant for Personalization Engines.
- **2025-04** — CleverTap announced its acquisition of rehook.ai to add promotion, loyalty and gamification automation capabilities.

## Links

- Website: https://clevertap.com/
- LinkedIn: https://www.linkedin.com/company/clevertap/
- Twitter/X: https://twitter.com/CleverTap
- YouTube: https://www.youtube.com/channel/UCuorsmbIO00MTKoA1GLNyjQ
- Instagram: https://www.instagram.com/clevertapofficial/
- Facebook: https://www.facebook.com/clevertap

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Profile page: https://yespress.io/clevertap-turns-customer-noise-into-retention-signals
Published by YesPress — https://yespress.io
Last updated: 2026-08-09