# Clazar

> Clazar is a San Francisco cloud sales acceleration platform that lets software companies list, manage, and co-sell their products on AWS, Microsoft Azure, and Google Cloud marketplaces with minimal engineering effort. Founded in 2023 by Trunal Bhanse and Aayush Bahuguna, it automates the full opportunity-to-cash lifecycle - listings, private offers, metering, co-sell workflows, and revenue analytics - so go-to-market teams can scale marketplace revenue without building integrations from scratch.

- **Founded:** 2023
- **Headquarters:** San Francisco, California, United States
- **Founders:** Trunal Bhanse (Co-founder & CEO), Aayush Bahuguna (Co-founder & CTO)
- **Team size:** ~54 employees (LinkedIn range 51-200)
- **Products:** Marketplace Automation, Co-Sell Automation, Salesforce Integration, Automation Builder, Analytics / Buyer 360
- **Notable:** Raised $10M Series A in April 2024, bringing total funding to $14M, Reached 100+ paying customers within its first year, Ranked #1 in G2 Mid-Market Relationship Index for Online Marketplace Optimization Tools, with Momentum Leader and Easiest to Use recognitions

## Products & services

- **Marketplace Automation** — Launch and manage listings, private offers, metering, and buyer journey tracking across AWS, Azure, and Google Cloud without writing code.
- **Co-Sell Automation** — Automated opportunity creation, deal registration, and co-sell workflows with hyperscaler partner teams.
- **Salesforce Integration** — Native CRM widget to create and manage private offers and co-sell motions directly from Salesforce.
- **Automation Builder** — No-code workflow automation with 1000+ pre-built connectors to orchestrate marketplace and GTM processes.
- **Analytics / Buyer 360** — Real-time revenue tracking, deal performance monitoring, and buyer journey analytics across all clouds.
- **Developer API** — Programmatic access to marketplace and co-sell data for custom integrations.

## Achievements

- Raised $10M Series A in April 2024, bringing total funding to $14M
- Reached 100+ paying customers within its first year
- Ranked #1 in G2 Mid-Market Relationship Index for Online Marketplace Optimization Tools, with Momentum Leader and Easiest to Use recognitions
- Maintains a 4.9-star G2 rating and SOC 2 compliance
- Listed on all three major cloud marketplaces (AWS, Azure, GCP)

## Latest updates

- **2024-04** — Announced $10M Series A led by Ridge Ventures and Ensemble VC to modernize SaaS sales across cloud marketplaces.
- **2024** — Launched native Salesforce integration and a no-code Automation Builder with 1000+ connectors.
- **2025** — Recognized as G2 #1 in Mid-Market Relationship Index for marketplace optimization tools; hosted internal AI-Thon on AI-driven GTM workflows and a company-wide workation in Thailand.

## Links

- Website: https://clazar.io
- LinkedIn: https://www.linkedin.com/company/clazar
- Twitter/X: https://x.com/clazarcloud
- YouTube: https://www.youtube.com/@GetClazar

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Profile page: https://yespress.io/clazar
Published by YesPress — https://yespress.io
Last updated: 2026-07-15