# Clay

> Clay is a go-to-market (GTM) development platform that combines data from 130+ providers, workflow automation, and AI research agents into a single spreadsheet-style workspace. Teams use it to enrich records, find contact data through 'waterfall' lookups, research accounts with the Claygent AI agent, and trigger personalized outbound - turning growth ideas into automated systems. Founded in 2017 and based in New York, Clay serves more than 14,000 customers including OpenAI, Anthropic, Canva and Intercom, and raised a $100M Series C in August 2025 at a $3.1B valuation.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Kareem Amin (Co-founder & CEO), Nicolae Rusan (Co-founder), Varun Anand (Co-founder & Head of Operations (joined 2021))
- **Team size:** ~1,400 employees (per Apollo record); the company publicly cited 300+ during its Series C period, reflecting rapid hiring
- **Products:** Clay platform, Waterfall enrichment, Claygent, Clay AI Agents, Clay Sequencer / outbound
- **Notable:** Reached a $3.1B valuation in August 2025 after a $100M Series C led by Alphabet's CapitalG, Grew to 14,000+ customers including OpenAI, Anthropic, Canva and Intercom, Claygent surpassed 1 billion cumulative runs by mid-2025

## Products & services

- **Clay platform** — A spreadsheet-style GTM workspace that centralizes data from 130+ providers, enriches records, scores accounts and leads, and triggers automated outbound.
- **Waterfall enrichment** — Sequentially queries multiple data providers until a match is found (emails, phones, firmographics), achieving 95%+ coverage while charging only for successful results via credits.
- **Claygent** — An AI research agent that browses public and gated sources to answer custom questions about prospects - hiring patterns, SOC-2 status, product signals - beyond structured database lookups. Passed 1B+ cumulative runs by mid-2025.
- **Clay AI Agents** — Production-ready AI agents that automate multi-step research and GTM workflows, moving from preview to a first-class capability across 2025-2026.
- **Clay Sequencer / outbound** — Built-in email sequencing and CRM sync (Salesforce, HubSpot) to push personalized campaigns triggered by signals like job changes, funding or web intent.
- **GTM Engineering course & community** — Cohort-based education program (2,500+ alumni) plus Clay Clubs and a Slack community teaching data enrichment, ABM and prompt engineering.

## Achievements

- Reached a $3.1B valuation in August 2025 after a $100M Series C led by Alphabet's CapitalG
- Grew to 14,000+ customers including OpenAI, Anthropic, Canva and Intercom
- Claygent surpassed 1 billion cumulative runs by mid-2025
- Helped establish 'GTM Engineer' as a recognized job title, with 280+ open roles across companies by 2026
- Built a global community of 60+ Clay Clubs across 30+ countries and a 2,500+ alumni GTM engineering course
- Scaled revenue roughly 6x in 2024

## Latest updates

- **2026-07** — Launched additional GTM Engineering course batches (starting August 1, 2026) after strong demand for its cohort program.
- **2026-01** — Rolled out a pricing update reducing data costs and simplifying plans; Clay AI Agents became production-ready.
- **2025-08** — Announced $100M Series C led by CapitalG at a $3.1B valuation to expand product and GTM engineering as a career path.
- **2025-06** — Claygent passed 1 billion cumulative runs; secondary share sale valued the company around $1.5B.
- **2025-01** — Raised a $40M Series B expansion at a $1.25B valuation.

## Links

- Website: https://clay.com
- LinkedIn: https://www.linkedin.com/company/grow-with-clay
- Twitter/X: https://twitter.com/clayrunhq
- YouTube: https://www.youtube.com/@claygtm

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Profile page: https://yespress.io/clay
Published by YesPress — https://yespress.io
Last updated: 2026-07-21