# Clay vs. Lusha

> Clay and Lusha overlap in prospecting and enrichment, but they occupy different layers of the go-to-market stack. Clay is an orchestration environment that can sequence multiple data providers, apply conditions, run AI research and send results into downstream systems. Lusha is a B2B data and sales-intelligence provider supplying verified contact details, firmographics, lookalikes and buying signals. Their native integration means a team can query Lusha from inside Clay, making the more useful buying decision one of scope: choose Lusha for direct access to its dataset, Clay for multi-provider workflow design, or both when orchestration and Lusha data are each valuable.

## Achievements

- Clay documents integrations with more than 200 data providers and AI agents across its current product materials.
- Clay's waterfall workflow can query providers sequentially and stop after a valid result, reducing duplicate work.
- Lusha's official integration materials describe coverage of more than 300 million business contacts and 30 million company profiles; these are company-reported figures.
- The native connector exposes Lusha person, company, signal and lookalike actions inside Clay tables.

## Latest updates

- **2026-03** — Lusha announced that its verified B2B data, lookalikes and signals were available as a native integration in Clay.
- **2026-07** — Lusha's integration article was updated, while current Clay marketplace materials listed Lusha for people, contact and company data.
- **2026-08** — Current connector documentation says person and company enrichments use Lusha plan credits, while signal enrichments and lookalike sources use Clay credits.

## Links

- Website: https://www.clay.com/integrations
- LinkedIn: https://www.linkedin.com/company/grow-with-clay/
- Twitter/X: https://x.com/clay
- YouTube: https://www.youtube.com/@GrowWithClay

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Published by YesPress — https://yespress.io
Last updated: 2026-08-17