# ZoomInfo vs. Clay

> The familiar Clay-versus-ZoomInfo comparison misses the architectural change under way in go-to-market software. ZoomInfo remains a large, deep B2B intelligence source and a full sales platform, while Clay increasingly acts as the programmable decision layer that can call ZoomInfo, other providers, AI research and customer-owned data in one workflow. Clay’s current documentation explicitly lets customers connect an existing ZoomInfo key, which confirms that the products can be complements. Yet Clay’s multi-provider waterfalls and marketplace also let teams reduce or remove dependence on any one vendor. The useful question is therefore not which logo wins, but which layer a team needs: proprietary data, orchestration, or both.

## Achievements

- ZoomInfo reported $1.2495 billion in 2025 revenue and an 84 percent gross margin.
- ZoomInfo reported more than 35,000 customers at the end of 2025.
- Clay says its platform connects to more than 150 data and AI providers.
- Clay’s official integrations directory lists ZoomInfo for company, people and contact data inside Clay workflows.

## Latest updates

- **2026-07** — ZoomInfo described GTM.AI as a headless GTM context layer and expanded its ecosystem with a native Zapier integration.
- **2026-04** — Clay published updated guidance describing waterfalls that run across many providers and stop at the first verified match.
- **2026-02** — ZoomInfo’s 2025 annual report listed Copilot, Sales, Marketing, Operations and Talent among its core paid products.

## Links

- Website: https://www.clay.com
- LinkedIn: https://www.linkedin.com/company/zoominfo
- Twitter/X: https://x.com/zoominfo
- YouTube: https://www.youtube.com/@ZoomInfo

---

Profile page: https://yespress.io/clay-becoming-zoominfos-new-front-door
Published by YesPress — https://yespress.io
Last updated: 2026-08-15