# Clate Mask

> Clate Mask is the co-founder and former CEO of Keap, previously Infusionsoft, and CEO of PHX FWD. He joined his brothers-in-law’s software business in 2002, led it for more than two decades, and now supports Arizona software founders through coaching and community programs. He co-authored the bestselling Conquer the Chaos and wrote its revised second edition, emphasizing business growth alongside time, freedom and personal priorities.

- **Role:** CEO at PHX FWD
- **Organizations:** PHX FWD, Keap (formerly Infusionsoft)
- **Education:** BA in Economics, Arizona State University, MBA and JD, Brigham Young University
- **Known for:** Co-founded and led Infusionsoft/Keap for more than two decades., Co-authored the New York Times bestseller Conquer the Chaos., Selected among Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2013.

## Career timeline

- **2001** — Scott and Eric Martineau start the software business that becomes Infusionsoft; Mask joins later.
- **2002** — Begins consulting in April; joins full time as an equal partner in July.
- **2010** — Co-authors Conquer the Chaos with Scott Martineau.
- **2013** — Infusionsoft raises a $54 million Series C led by Goldman Sachs; Mask is selected for Goldman Sachs’ 100 Most Intriguing Entrepreneurs.
- **2014** — Brings son Tanner to a Boston meeting with Bain Capital Ventures during the $55 million funding round.
- **2019** — Infusionsoft rebrands as Keap in January.
- **2024** — Publishes the revised second edition of Conquer the Chaos; Thryv acquires Keap on October 31.
- **2025** — Appointed CEO of PHX FWD in February.

## Achievements

- Co-founded and led Infusionsoft/Keap for more than two decades.
- Co-authored the New York Times bestseller Conquer the Chaos.
- Selected among Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2013.
- Led a company appearing eight times on the Inc. 5000, according to PHX FWD.

## Latest updates

- **2025-02** — Named CEO of PHX FWD after Keap’s acquisition by Thryv.
- **2026-10** — PHX FWD’s current team page lists Mask as CEO; its Mastermind page advertises the 2026-2027 cohort. Date is the research observation month.

## Links

- Website: https://clatemask.com/
- LinkedIn: https://www.linkedin.com/in/clatemask/
- Twitter/X: https://x.com/clatemask

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Profile page: https://yespress.io/clate-mask
Published by YesPress — https://yespress.io
Last updated: 2026-10-11