# Clarity

> Clarity is an AI cybersecurity company that detects deepfakes, voice clones, and synthetic identities. Founded in 2022 by alumni of Israel's 8200 unit and Stanford, it began as a broad deepfake-forensics platform and has sharpened into hiring security - an end-to-end overlay that verifies applications, spots manipulated faces and voices in live video interviews, and flags proxy candidates before a fraudster ever gets onboarded. It raised a $16M seed in 2024 led by Walden Catalyst Ventures and Bessemer Venture Partners.

- **Founded:** 2022
- **Headquarters:** Tel Aviv, Israel
- **Founders:** Michael Matias (Co-Founder & CEO), Natalie Fridman (Co-Founder & CTO (founding)), Gil Avriel (Co-Founder, CSO & COO)
- **Team size:** ~30 employees
- **Products:** Application Verification, AI Deepfake Detection, Identity Confirmation, Proxy Candidate Detection
- **Notable:** Raised a $16M seed round in 2024 led by Walden Catalyst Ventures and Bessemer Venture Partners., CEO Michael Matias named a Goldman Sachs 2023 Builders and Innovators honoree., Patent-pending technology for detecting AI manipulation across video, image, and audio.

## Products & services

- **Application Verification** — Detects fake profiles and AI-generated personas before interviews using behavioral and identity pattern analysis.
- **AI Deepfake Detection** — Ensemble AI that identifies deepfaked faces and voice clones in real time during live video and audio interviews.
- **Identity Confirmation** — Real-time, AI-powered identity verification integrated directly into hiring workflows.
- **Proxy Candidate Detection** — Flags cases where someone other than the applicant is interviewing or completing assessments.

## Achievements

- Raised a $16M seed round in 2024 led by Walden Catalyst Ventures and Bessemer Venture Partners.
- CEO Michael Matias named a Goldman Sachs 2023 Builders and Innovators honoree.
- Patent-pending technology for detecting AI manipulation across video, image, and audio.
- Pivoted from broad deepfake forensics into enterprise hiring security as remote-work identity fraud surged.

## Latest updates

- **2024-02** — Announced $16M seed funding to build out its deepfake detection platform and team.
- **2025-01** — Sharpened focus onto hiring security - application verification, identity confirmation, and proxy-candidate detection across the employee lifecycle.
- **2026-06** — Published research on North Korean operatives using deepfake video to pose as remote IT workers, citing a 220% rise in infiltration attempts.

## Links

- Website: https://www.getclarity.ai
- LinkedIn: https://www.linkedin.com/company/getclarity-ai/

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Profile page: https://yespress.io/clarity
Published by YesPress — https://yespress.io
Last updated: 2026-06-29