# Clari Groove

> Clari Groove is an enterprise sales engagement product that helps B2B teams plan outreach, work from email and calendar, capture activity in Salesforce, and connect seller actions to Clari revenue insights. Founded as Groove in 2014, it joined Clari in 2023.

- **Founded:** 2014
- **Headquarters:** Sunnyvale, United States
- **Founders:** Chris Rothstein (Co-founder and CEO of Groove before acquisition), Austin Wang (Co-founder)
- **Products:** Groove sales engagement, Groove Flows, Groove Spaces, Groove AI assistants
- **Notable:** Raised $45 million Series B in 2021 after a $12 million Series A in 2020., Acquired by Clari in August 2023., Clari reports more than 75,000 Groove users.

## Products & services

- **Groove sales engagement** — Multi-channel sales workflows, activity capture, analytics and seller guidance integrated with Salesforce, email and calendar.
- **Groove Flows** — Repeatable outreach sequences and templates with room for account-level personalization.
- **Groove Spaces** — Shared account and opportunity workspaces for collaboration and coaching.
- **Groove AI assistants** — AI-assisted email generation and seller guidance advertised on the current product page.

## Achievements

- Raised $45 million Series B in 2021 after a $12 million Series A in 2020.
- Acquired by Clari in August 2023.
- Clari reports more than 75,000 Groove users.
- Brooksource reported 98% adoption and an 83% increase in revenue per rep after switching; vendor case study.
- A Fortune 50 bank reported 90% adoption and 20% productivity improvement; vendor case study.

## Latest updates

- **2023-08** — Clari announced its acquisition of Groove and plans to connect engagement with revenue insights.
- **2023-12** — Clari published a commissioned Forrester study estimating 238% ROI for a modeled Groove customer.
- **2026-09** — Clari’s current Groove product page advertises AI assistants, Salesforce integration and more than 75,000 users.

## Links

- Website: https://www.clari.com/products/groove/
- LinkedIn: https://www.linkedin.com/company/groove.co

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Profile page: https://yespress.io/clari-groove
Published by YesPress — https://yespress.io
Last updated: 2026-09-29