# Clare

> Clare sells designer-curated interior paint, peel-and-stick color swatches, and painting supplies online. Founder Nicole Gibbons built its color quiz and limited palette to bring a designer’s judgment to people shopping without one. The US-focused brand raised an $8 million Series A in 2022; Gibbons says she sold and exited it in 2024.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Nicole Gibbons (Founder and former CEO)
- **Products:** Interior wall and trim paint, Perfect Color Swatch, Clare Color Genius, Ceiling paint and primer, Painting supplies and kits
- **Notable:** Founder reported 550% revenue growth in 2020., Raised an $8 million Series A led by Pendulum in 2022, bringing reported funding at the time to $12.2 million., Won a 2023 Good Housekeeping Home Renovation Award for its paint and shopping experience.

## Products & services

- **Interior wall and trim paint** — Zero-VOC, GREENGUARD Gold certified paint in eggshell wall and semi-gloss trim finishes; a Whipped gallon was listed at $77 in September 2026.
- **Perfect Color Swatch** — Removable peel-and-stick color sample; individual swatches were listed at $3 in September 2026.
- **Clare Color Genius** — Online color recommendation quiz based on the room and personal preferences.
- **Ceiling paint and primer** — Specialty coatings for ceilings and preparation.
- **Painting supplies and kits** — Brushes, rollers, trays, tape, drop cloths and bundled kits.
- **Design Trade Program** — Discounts, delivery, project support and custom colors for eligible design and painting professionals.

## Achievements

- Founder reported 550% revenue growth in 2020.
- Raised an $8 million Series A led by Pendulum in 2022, bringing reported funding at the time to $12.2 million.
- Won a 2023 Good Housekeeping Home Renovation Award for its paint and shopping experience.
- Whipped was named a 2023 Havenly Design Awards Best Paint winner.
- Founder says Clare served hundreds of thousands of customers and was acquired in 2024.

## Latest updates

- **2025-03** — Clare says it reformulated its paint for better stain, scrub and burnish resistance; colors remain the same, but sheen may differ.
- **2024** — Founder Nicole Gibbons says Clare was acquired and she ended her ownership and operating role.
- **2023-09** — Good Housekeeping selected Clare for a Home Renovation Award.

## Links

- Website: https://www.clare.com/
- LinkedIn: https://www.linkedin.com/company/clareinc
- Twitter/X: https://twitter.com/clarepaint
- Instagram: https://www.instagram.com/clarepaint
- Facebook: https://www.facebook.com/clarepaint/
- TikTok: https://www.tiktok.com/@clarepaint

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Profile page: https://yespress.io/clare
Published by YesPress — https://yespress.io
Last updated: 2026-09-29