# Claire Fang

> Claire Cao Fang is the founder and CEO of Wholly Moly!, a consumer food company that turned oat bran into porridge, drinks, snacks and other everyday formats for Chinese shoppers. A 2014 Wharton MBA graduate with consumer-brand management experience across several continents, Fang built the company around a translation problem: how to make an unfamiliar whole-grain ingredient fit local tastes, routines and retail channels. Wholly Moly! launched commercially in 2017, reported RMB100 million in 2019 sales, and raised a nearly US$10 million Series A led by C Ventures in 2020.

- **Role:** Founder & CEO at Wholly Moly!
- **Organizations:** Wholly Moly!, Yum Delight, Inc., University of Pennsylvania - The Wharton School, Wharton Club of Shanghai
- **Education:** MBA, University of Pennsylvania - The Wharton School
- **Known for:** Founded Wholly Moly! and launched the brand commercially in China in 2017., Built a product range spanning oats, oat bran, five-grain foods, rice chips, oat-bran drinks and quinoa drinks., Wholly Moly! reported RMB100 million in 2019 sales and more than one million users by 2020.

## Career timeline

- **2012-2014** — Attended the University of Pennsylvania's Wharton School and graduated in the WG'14 class.
- **2015** — Established Wholly Moly!, according to a 2020 FoodNavigator interview.
- **2017** — Wholly Moly! launched commercially in China with whole-grain foods built around oat bran.
- **2019** — Served on the executive committee for the Wharton Global Forum in Shanghai; Wholly Moly! later reported RMB100 million in 2019 sales.
- **2020-03** — Explained Wholly Moly!'s consumer, supply-chain and financial-planning approach in a Brandstar founder interview.
- **2020-07** — Wholly Moly!'s parent company announced a nearly US$10 million Series A led by C Ventures.
- **2020-09** — Said the Series A would support working capital, supply-chain expansion and user growth; described sales across Chinese e-commerce, about 200 physical stores and the US platform Weee!.
- **2020-11** — Discussed Wholly Moly!'s use of five-gram Ecolean pouches for oat-bran drinks and its aim to encourage lower-impact packaging choices.
- **2024-05** — Wholly Moly! announced that it received an iSEE Global Delicious Award at the Foodaily innovation expo.

## Achievements

- Founded Wholly Moly! and launched the brand commercially in China in 2017.
- Built a product range spanning oats, oat bran, five-grain foods, rice chips, oat-bran drinks and quinoa drinks.
- Wholly Moly! reported RMB100 million in 2019 sales and more than one million users by 2020.
- Raised a nearly US$10 million Series A led by C Ventures in 2020; earlier backers included DT Capital Partners and Qianming Investment.
- Expanded distribution across Tmall, JD, Little Red Book, WeChat, close to 200 physical stores and the US grocery platform Weee! by September 2020.
- Served on the executive committee of the 2019 Wharton Global Forum in Shanghai.
- Wholly Moly! received recognition including a 2018 Little Red Book food award, a 2019 Tmall ranking, a 2019 SIAL innovation food award, and a 2024 iSEE Global Delicious Award.

## Latest updates

- **2024-05** — Wholly Moly! announced that it received an iSEE Global Delicious Award at the Foodaily innovation expo.
- **2022-04** — The Canadian trademark HAO LI! (WHOLLY MOLY in Chinese characters), filed by Yum Delight, Inc., was registered.
- **2020-11** — Fang discussed Wholly Moly!'s lightweight Ecolean oat-drink packaging and plans to continue developing whole-grain and oat products.

## Links

- Website: https://whollymoly.com
- LinkedIn: https://www.linkedin.com/in/clairecaofang

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Profile page: https://yespress.io/claire-fang
Published by YesPress — https://yespress.io
Last updated: 2026-08-18