# Claire Darling

> Claire Darling is Uniphore’s chief marketing officer and a five-time CMO whose career spans Adobe, VMware, ServiceNow, Intapp, Skybox Security, Envoy, and Clari. Her public work is built around a consistent idea: marketing should operate as a measurable growth system, not a service desk. At Uniphore, she is extending that idea into AI-directed workflows, customer-level prediction, and closer human-machine collaboration.

- **Role:** Chief Marketing Officer at Uniphore
- **Organizations:** Uniphore, Clari, Envoy, Skybox Security, Intapp, ServiceNow, CA Technologies, VMware, TIBCO, BEA Systems, Adobe, Stage 2 Capital, Athena Alliance, Chief, Empowered CMO Network
- **Education:** BA Honours in Commerce, Abertay University
- **Known for:** Reached a fifth chief marketing officer appointment with her move to Uniphore., At Clari, built a revenue-centric pipeline architecture that Uniphore’s official biography credits with sustained double-digit ARR growth., Developed category-creation and go-to-market experience across Adobe, VMware, ServiceNow, Intapp, Skybox Security, Envoy, Clari, and Uniphore.

## Career timeline

- **1990s** — Held marketing roles at Aldus and Adobe, beginning a long career in enterprise technology marketing.
- **2001-2004** — Worked at BEA Systems in demand generation and marketing leadership.
- **2005-2006** — Led corporate marketing at TIBCO.
- **2006-2011** — Served in senior corporate marketing leadership at VMware during its high-growth years.
- **2011-2014** — Held a vice-president role in corporate marketing at CA Technologies.
- **2014-2017** — Served as a marketing vice president at ServiceNow.
- **2018-2020** — Led global and growth marketing at Intapp, where she publicly argued that the modern CMO must act as a chief change agent tied to revenue.
- **2020-2022** — Joined Skybox Security as chief marketing officer, leading global marketing across North America, EMEA, and APAC.
- **2021-present** — Became a limited partner and advisory board member at Stage 2 Capital.
- **2023-2024** — Served as chief marketing officer at Envoy.
- **2024-2026** — Served as Clari’s chief marketing officer, repositioning the company and building a revenue-centric pipeline architecture credited with sustained double-digit ARR growth.
- **2026-present** — Joined Uniphore as chief marketing officer to lead global marketing, communications, and pipeline strategy.

## Achievements

- Reached a fifth chief marketing officer appointment with her move to Uniphore.
- At Clari, built a revenue-centric pipeline architecture that Uniphore’s official biography credits with sustained double-digit ARR growth.
- Developed category-creation and go-to-market experience across Adobe, VMware, ServiceNow, Intapp, Skybox Security, Envoy, Clari, and Uniphore.
- Expanded from operating executive into investing and advising as a Stage 2 Capital limited partner and advisory board member.
- Built public thought leadership around the CMO as a growth owner, AI-directed marketing workflows, customer-level prediction, and pre-spend simulation.

## Latest updates

- **2026-08** — Helped launch Uniphore Marketing AI from the New York Stock Exchange and discussed customer-level digital twins, domain-specific small language models, simulation, continuous learning, and enterprise control with NYSE Wired and theCUBE.
- **2026-08** — Joined Uniphore’s Joe Pulickal and chiefmartec analyst Scott Brinker for a discussion about moving marketing from customer-data management toward behavioral intelligence and decisioning.
- **2026-06** — Announced that she had joined Uniphore as chief marketing officer, citing the company’s AI platform, growth momentum, investors, and executive team.
- **2026-01** — Stepped down as Clari’s CMO following Clari’s merger with Salesloft and new ownership under Vista Equity Partners.
- **2025-09** — Shared how her Clari team was using AI simulation for messaging audits and dynamic go-to-market workflows.

## Links

- Website: https://www.uniphore.com
- LinkedIn: https://www.linkedin.com/in/clairedarling

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Profile page: https://yespress.io/claire-darling
Published by YesPress — https://yespress.io
Last updated: 2026-09-05