# Cirkul

> Cirkul is a Tampa-based personalized hydration company that makes a reusable water bottle paired with snap-in flavor cartridges and a 'Flavor Dial' that lets drinkers control how much taste, vitamins, electrolytes or caffeine flow into plain water - with zero sugar and zero calories. Founded by former Dartmouth football teammates Garrett Waggoner and Andy Gay, the brand went viral on TikTok, became one of Walmart's fastest-selling home products, and reached a $1 billion valuation.

- **Founded:** 2016
- **Headquarters:** Tampa, Florida, United States
- **Founders:** Garrett Waggoner (Co-founder & President), Andy Gay (Co-founder & CEO)
- **Team size:** 800-1,000+ employees
- **Products:** Cirkul Bottle, Sip Cartridges, Flavor Dial, Functional cartridges, Subscription & refills
- **Notable:** Reached a $1 billion valuation, achieving unicorn status (2022), Became one of Walmart's fastest-selling products in its home division (2023), Grew roughly 150% per year since launching in 2018 and reports being profitable

## Products & services

- **Cirkul Bottle** — Reusable, BPA-free water bottle (plastic and stainless steel options) that holds a snap-in flavor cartridge at the top.
- **Sip Cartridges** — Patented flavor cartridges that infuse water as you sip, available in 100+ flavors across categories like fruit, tea, lemonade, sports and energy.
- **Flavor Dial** — A dial on the cartridge that controls flavor intensity - from plain water to full strength - so each drinker personalizes their taste.
- **Functional cartridges** — Cartridge lines enhanced with electrolytes, B-vitamins and caffeine for hydration, wellness and energy, all zero-sugar and zero-calorie.
- **Subscription & refills** — Direct-to-consumer subscription that reorders and delivers cartridges on a recurring schedule.
- **New beverage brands** — Expansion into coffee, tea, energy, sports and unsweetened categories, plus development of smart bottles with hydration tracking.

## Achievements

- Reached a $1 billion valuation, achieving unicorn status (2022)
- Became one of Walmart's fastest-selling products in its home division (2023)
- Grew roughly 150% per year since launching in 2018 and reports being profitable
- Built a viral TikTok following through user flavor taste-tests
- Scaled from a hand-assembled Tampa warehouse to 800-1,000+ employees
- Named Official Hydration Partner of i9 Sports (2025)

## Latest updates

- **2025-09** — Named the Official Hydration Partner of i9 Sports, a leading community-based youth sports provider.
- **2025-02** — CNBC profiles Cirkul's rise from a college football idea to a $1 billion flavored-water company.
- **2025-01** — Rolling out new beverage brands across coffee, tea, energy, sports and unsweetened, plus 50+ new flavors and smart bottles in development.
- **2023-01** — Expanded into Canada through a partnership with Walmart Canada.

## Links

- Website: https://drinkcirkul.com
- LinkedIn: http://www.linkedin.com/company/cirkul
- Twitter/X: https://twitter.com/DrinkCirkul
- YouTube: https://youtube.com/@drinkcirkul
- Instagram: https://instagram.com/drinkcirkul
- Facebook: https://facebook.com/DrinkCirkul
- TikTok: https://www.tiktok.com/@drinkcirkul

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Profile page: https://yespress.io/cirkul
Published by YesPress — https://yespress.io
Last updated: 2026-06-15